Saturday, January 23rd, 2016 have launched a new Bet & Win feature to the online market and gaming industry analysts think that it could be the perfect product to help the newcomer make waves in the UK market. is the newest sports betting firm to the UK market, having been launched at the end of 2015 by online poker giant PokerStars and they are, according to analysts, set to take the industry by storm, thanks to some disruptive new innovations, starting with Spin & Bet.

Spin & Bet is a brand new concept in sports betting, which combines the quick thrills of Casino gaming with the measured, odds-based analysis of sports betting.


The innovative feature, which is only available on the newly launched website or mobile app, allows customers to risk 10% of their sports bet stake upon wagering on the spin of a wheel, with the prizes an enhancement of the odds of the bet by up to ten times.

The Spin & Bet feature is, according to’s Editor Neil Roarty, the kind of disruptive innovation that the sports betting industry has been crying out for.

“The launch of has been eagerly anticipated by the sports betting industry for some time, with everyone excited about what the team behind would bring to the market. They haven’t disappointed with Spin & Bet, which is a fantastic innovation and something which we believe will really appeal to punters.


“Sports bettors, by definition, like to gamble and the fact that it is only 10% of the stake but with the carrot of a 10 times increase in odds makes it a very attractive proposition, particularly to casual punters looking for a big payout.

“It’s also refreshing to see some real innovation in the industry, with’s traders looking to do something different from the standard enhanced odds or time specific price boosts, to which many punters have become inured.” have revealed that Spin & Bet will be just one of a number of new innovations that they plan to make throughout 2016, with the aim being to raise both brand awareness and distinguish themselves from the rest of the UK market.

Guy Templer, Director of Group Business Development and Strategy for Betstars, added:

"We're really excited by the launch of Spin & Bet, which we believe is set to be the game-changing innovation in sports betting this year,"

"We're convinced our customers will love the new product as it brings a new and exciting dimension to betting for sports fans around the world. This is only the first in a number of exciting, unique products that we expect to introduce in 2016 to distinguish the BetStars brand from its competitors." launched in December 2015 and are fully backed by Amaya Gaming Group, who are the firm behind online poker giant The firm have launched with an in-house trading team and are fully committed to the UK market.

Spin & Bet is the first of what is expected to be a series of new launches by the brand throughout 2016 and will form the cornerstone of a marketing campaign which will see feature prominently during Sky Sports and BT Sports Premier League broadcasts throughout the year.


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