Thursday, August 19th, 2021 - The Global Collective Pty Ltm

Singapore – Big Idea Ventures-backed food tech start-up, MAD Foods is all set to launch its 100% plant-based and dairy-free Ready-to-Drink (RTD) cold brew coffee and is a healthier alternative to cow’s milk, especially for those who are lactose intolerant. Powered by creamy and flavorful oat milk, the beverages will be available in three 200ml variants—Double Shot, Single Shot, and Decaf, with an ambient shelf life of 12 months.

According to the US National Institutes of Health (NIH), over 90 percent of East Asians have lactose intolerance. Plant-based alternative milk products not only help avoid symptoms of animal milk protein allergies, they are also ethical and sustainable options compared to dairy milk.

“I enjoyed MAD’s ready-to-drink oat milk latte in Singapore. The plant-based beverage is homogeneous to the eye, smooth in texture, and retains all the complex flavours I like in coffee. A refreshing and sustainable take on the RTD coffee category,” said Dr. Ian Roberts, CTO of Bühler Group.

“The best oat milk coffee that I have tried. It is so smooth with the perfect balance of the coffee aroma and the sweetness from the oat milk,” said Dr. Matthew Zhao, Food Scientist at Big Idea Ventures.

Non-dairy milks tend to have fewer calories, more water content, and less fat. Oat milk is the least allergenic of all dairy-free milks. Planet-friendly, nutritious and tasty, it has a smaller carbon footprint as compared to dairy milk. Its creamy, rich flavour makes it ideal for MAD’s beverages.

MAD’s oat milk-based vegan cold brew coffee is also free from added sugar and GMOs. Committed to being environmentally friendly, its healthy drinks are packed in slim BPA-free aluminum cans that are 100% plastic-free.

“The journey of MAD has been and is an exciting and fulfilling one. I get to do what I love while giving everyone the choice to consume better. Along with strategic partners, I’m building a company that all Singaporeans can be proud of while doing my bit for sustainability and future generations. MAD is making beverages that consumers not only want but need—products that taste fantastic and are kind on the body and planet,” said Angelique Nicolette Teo, female Founder of MAD, a radio and media personality currently with The Big Show—a morning drive-time show by One FM 91.3, a radio station owned by Singapore Press Holdings.

Per Grand View Research, the global dairy alternatives market size is expected to reach USD52.58 billion by 2028 and expand at a CAGR of 12.5% from 2021 to 2028.

MAD’s cold brew plant-based coffee will retail across 1,000 supermarkets, specialty and convenience stores in Singapore in the next 12 months. For more information about its plant-based and dairy-free functional beverages, visit www.theglobalcollective.co

About MAD Foods Pte Ltd

Backed by Big Idea Ventures, MAD Foods is Singapore’s first alternate-dairy food tech company that is 100% plant-based with no added sugar or GMOs. It was born from the intense need to create affordable plant-powered next-gen products, with premium flavours and ingredients, to address the rise of the conscious consumer focusing on well-being and sustainability.

MAD is priced affordably for the mass market without compromising on flavour and ingredients while capturing attention through fun, bold and engaging branding. It is working faster and further to find solutions to make daily beverages healthier and tastier. The company has built a global waiting list of stores in Singapore, Australia, China, and New Zealand.

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Celebrity-Founded Food Tech Start-Up MAD Foods Introduces Game-Changing Vegan Beverages

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