Tuesday, February 16th, 2021 - Wild Poppy Perfumes

New Luxury Awards revealed an increasing number of natural perfumers and brands and an urgent need to innovate packaging to lead the perfume industry towards sustainability.

The New Luxury Awards 2020 acknowledged last night the 2020 sustainable perfumes and sustainable packaging following the New Luxury Code.

Pierre Dinand and Catherine Disdet chaired the Jury.

The Awards were announced online in a ceremony entertained by the very talented @Lalauraparis, artist and IPF Youth Ambassador.

The International Perfume Foundation in partnership with Beauty Cluster and Parfum Plus Magazine organized the event online.

Nominees came from everywhere in the world, showing that Natural Perfumery is growing worldwide.

The winners for sustainable perfumes are:

In the student category: Vedrana Perhoc from Croatia with a perfume called Son Gant de Cuir.

In the graduate category: Omar Al Qattan from Kuwait with a perfume called Cave and MD Abdullah Al Roman from Malaysia with a perfume called Oriental Queen.

In the perfumer category: Danica-Lea Larcombe from Perth, Australia with a perfume called Lilly Pilly.

In the brand category: Pomare’s Stolen Perfumes from Venice, California with a perfume called Piano Tuner.

The winners for sustainable packaging are:

In the supplier category: Teal Bio from California, a company doing bio-plastics based on banana peels.

In the brand category: No nominees

Anu Kemppinen, a student from United Kingdom, reminded everyone that perfume bottles put on the market are only recyclable if each part of the metal, glass or bio-plastic can be separated.

“You are the new generation of perfumers, the new generation of brands and the new generation of suppliers.

You are leading the change we need in this world, bringing back nature to our lives and showing it is important to come back to what is truly luxury.

And … Perfume is so important to reconnect with nature for our own wellbeing.”  said Creezy Courtoy

This was an important moment in the history of perfume.

We will come back next year with more natural perfumes and hopefully more innovations in sustainable packaging.

12 février 2021        Contact presse [email protected]

#newluxuryawards2020 #internationalperfumefoundation #parfumplus #beautycluster

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Wild Poppy Perfumes


Imagine Cleopatra sitting in her perfume chamber creating seemingly magical tinctures out of myrrh and frankincense, rose petals and lavender flower heads.  The collection and transport of resins in the far east by camel caravans, and the magnificent flower fields in Grasse in France were as valuable as the spice and gold trade. This ancient art that was forgotten for decades (due to the creation of synthetic perfumes) is making a revival.  Synthetic perfumes may last longer on the skin, but they cannot capture the melding together of natural molecules, the extensive array of rare raw materials, or the complexity of natural perfume that ages gracefully.

With natural perfume, you can be transported to a distant land, a pleasurable childhood memory, a calming place of comfort or evoke sensual longing with just one drop.  When Danica-Lea started exploring these raw botanicals she was astonished to find such depth in the scents.  She also delights in the art of creating handmade tinctures out of rare or unusual raw botanical materials to use in her blending library.  All other natural materials are sourced from reputable suppliers and may be organic or wild-harvested but all are ethically grown and harvested.

Within all of these delightful and sensual blends, is a desire to reconnect people to nature, to discover the intricacies of the miracle that is the botanical world.  Danica-Lea comes from a background of environmental health, research in biodiversity and health (PhD in revision), botanical drawing; and is a certified perfumer (Natural Perfume Academy).  Memberships include the International Perfume Foundation (Paris), InVIVO Planetary Health (New York) and the Centre for Ecosystem Management (Perth).  She hopes that you will feel alive and vibrant, comforted and cherished, sensual and confident, and feel a sense of awe and calmness by wearing Wild Poppy Perfumes.


Danica-Lea Larcombe
M: 0428759913
W: wildpoppyperfumes.com.au

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The winners for sustainable perfumes are: In the perfumer category: Danica-Lea Larcombe from Perth, Australia with a perfume called Lilly Pilly.

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