Sydney, December 2015 – We are pleased to announce that, Vespa 946 Emporio Armani has officially launched in Australia by a private cocktail in Emporio Armani boutique at 4 Martin Place, Sydney. To mark the year 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group – Emporio Armani has designed a special version of the Vespa 946.
The private cocktail including DJ set and model presentation of Emporio Armani 2015/2016 Fall Winter collections was enjoyed by more than 150 guests for a wonderful night.
Keeping Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project.
The name ‘Vespa 946’ alludes to the year – 1946 – that this scooter, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style.
The metal parts, produced using galvanic treatments, have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appear on the side, while the iconic eagle logo of the brand sits above the headlight.
The Vespa 946 Emporio Armani is about technology as well as style. Its aluminium cylinder blocks, brown-leather finishes, luxury accessories, electronic riding controls (which also interface with the latest Internet devices) complement the innovative four-stroke electronic injection engine, whose enhanced fuel economy and minimal emissions make this two-wheeler the ideal choice for city riding. The 220 mm double disc brake, two-channel ABS braking system and large 12 inch wheels guarantee maximum safety on the road.
The Vespa 946 Emporio Armani will be produced in an exclusive limited run of individually numbered scooters. It will bring an unusual unique experience for the owner of Vespa 946 Emporio Armani.
There is only one Vespa and it remains the iconic scooter brand with its unique metal-bodied design. Nestled in the Tuscan countryside between Florence and Pisa, the first Vespa was invented in 1946 by the Piaggio Company, and helped liberate a war-torn Italy. Audrey Hepburn and Gregory Peck in “Roman Holiday” were only the first of a long series of international actors and actresses to be seen on the world's most famous scooter. In photo shoots, films and on the set, the Vespa has been a “travel companion” for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson, to name but a few.