Monday, November 23rd, 2020 - I Sell Words

David Zahlan to make appearance on 17th of November at 2PM AEST on LinkedIn Live

David Zahlan, Director of Alexanders Fruit Market in Melbourne, has been selected one of 20 LinkedIn Top Voices 2020, in recognition of driving the conversation around a changing industry.

Alexanders Fruit Market, a growing fruit and vegetable market in Oakleigh located in Melbourne’s South-East, has attracted attention due to David’s novel approach to social media and marketing, never seen before in grocery retailing.

The Top Voices lists highlight professionals in a variety of industries and regions who are building communities and starting thoughtful conversations on LinkedIn through their articles, posts, videos and comments.

Through sharing “slice of life” moments, insights into the industry, and connecting with colourful characters around the shop, he’s become a hit with the public and professionals.

David has amassed over 10,000 followers on LinkedIn, 7,000 likes on Facebook, and has seen a total reach of over 7 million views since the beginning of 2020.

“It’s all about three things: fruit, family, and fun,” David says. “It’s not about doing things the right way, but just having a go. Looking at new ways to connect with customers and create a welcoming atmosphere.”

David has since become a thought leader on the fruit and veg industry, who is consulted for expert comment by Fresh Plaza, a global industry news site.

David will appear on LinkedIn Live’s #TogetherInBusiness live stream to discuss his positive approach to business, social media, and other topics around innovation and creating conversation.

Tune in today, the 17th of November, at 2:00PM AEST at this location.

LinkedIn is the world’s largest social media network for professionals, with 722+ million members in more than 200 countries and territories worldwide. LinkedIn connects the world’s professionals to make them more productive and successful. Visit for more information.

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I Sell Words

I Sell Words because my words sell. Media consulting based in Melbourne, Australia.
Tom Valcanis
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