Hachiko, an Australian based loyalty and rewards provider, was selected by Campaign Monitor due to their advanced capabilities and results to showcase how email marketing can be used effectively in B2B engagement. Published through Campaign Monitor’s global channels, the case study focuses on how email marketing has been effective in their recent client engagements along with featuring some of Hachiko’s local business customers.
Written by Maura McCormick, the Hachiko case study supports Campaign Monitor’s ongoing educational strategy and provides some insights and advice for those who want to better leverage email marketing and online communications.
“Loyalty and reward programs allow companies to connect with their customers, employees and channel in an organised way” says Patrina Kerr, Managing Director at Hachiko. “And through our programs, companies realise cost effective outcomes and see measureable results almost immediately. Email continues to be around 90% of the way we communicate with participants starting at the launch of a program and continuing on to take the individual on a journey.”
It’s clear that Hachiko is delighting their clients and email marketing is the engine that drives this success. Hachiko’s story shows that email marketing is as relevant as ever and if we focus on the recipient’s experience marketers can be well on their way to email marketing success.
Read the Hachiko case study written by Campaign Monitor in full.
Hachiko Pty Ltd
Hachiko is an Australian based marketing company specialising in developing and managing Business-To-Business (B2B) Loyalty, Reward and Incentive programs. Founded in 2012, Hachiko’s vision is to help transform our client’s businesses, brands and reputation through rewarding engagement.
With clients located in Australia, New Zealand and the US, Hachiko has grown to become an established provider of B2B loyalty, reward and incentive programs across multiple industries.
P: (02) 8015-7701
M: (0404) 472-203