Tuesday, November 24th, 2015

Over the last 12 months, soccer has overtaken swimming as the most popular sporting activity among Australian kids, with one in two children aged 6-13 now playing the Beautiful Game. Furthermore, the latest findings from the Roy Morgan Research Young Australians Survey reveal that, for the first time, more girls are now playing soccer than netball.

Back in June 2014, 50% of Aussie kids (or 1,213,000 children) reported going swimming, ahead of 47% (1,136,000) who said they played soccer. Since then, soccer has gained an extra 108,000 young players, to hit a 50% participation rate (1,244,000); while swimming participation has fallen by 32,000 kids and now sits at 48%.

While more Aussie kids are also taking part in athletics, cricket, netball and Australian Rules football than they were 12 months ago, the increases for these sports are negligible when compared with the boom in soccer participation.

Ten most popular sports among Australian children 6-13


Source: Roy Morgan Young Australians Survey, July 2014 – June 2015 (n=2,622)Base: Australian children aged 6-13

But soccer’s rise is not simply the result of more boys playing it: it is becoming increasingly popular with girls as well. So much so, in fact, that a higher proportion of Australian girls (39%) now play soccer than netball (37%), a sport traditionally associated with girls.

Key sports played by kids 6-13: boys and girls


Source: Roy Morgan Young Australians Survey, July 2014 – June 2015 (n=2,622)Base: Australian children aged 6-13


Hugh Amoyal, Deputy CEO, Roy Morgan Research, says:

“Despite the fact that the average time spent by Australian children playing sport each week has declined as they spend more time on the internet, it is encouraging to see that soccer participation has increased so substantially year on year for boys and girls.

“Roy Morgan Research data shows that team sports have a positive effect on the mental health of adults who play them, so it makes sense that children would experience the same benefits. The social bonding that comes from being part of a team and the endorphin rush arising from such a physical sport are not limited to any particular age, after all.

“The rise in participation among Australian girls is particularly interesting, with more girls now playing soccer than the traditionally female-oriented sport of netball. Whether this is due to the ‘Matildas effect’, changing Physical Education programs in Australian schools, or a mixture of both is yet to be determined, but it is a step towards a more gender-balanced approach to sport.

”For sporting organisations and educators seeking further insights into the sporting habits of Aussie kids, the Young Australians Survey from Roy Morgan Research is an ideal starting point, containing comprehensive data on the leisure activities of children aged 6-13, and how they are evolving.”

View this release in full on our website.

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Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
P: (03) 9224 5268
W: www.roymorgan.com


soccer, swimming, sport, netball, children, young australians




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