Thursday, September 10th, 2020 - Transparency Market Research

Dwelling of Disinfectants over Countertops Necessary for Inactivating Coronavirus

The entire world is in panic due to the coronavirus (COVID-19) outbreak. Similarly, people have become more conscious about their cleaning and hygiene practices for their countertops and other surfaces to prevent the exposure toward coronavirus.

Several questions about how long coronavirus survives on quartz surfaces are arising. Hence, manufacturers in the U.S. engineered quartz surface market are spreading increasing awareness about precautionary measures to effectively clean surfaces with disinfectant liquids to inhibit infection growth. It is still arguable whether COVID-19 spreads by touching a contaminated stone countertop. Companies in the U.S. engineered quartz surface market are educating individuals to use disinfectants with high ethanol content to effectively inactivate the coronavirus particles. They are recommending the disinfectant to dwell over quartz countertops for some time before wiping away the liquid to effectively kill the virus.

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Engineered Quartz Countertops Boast about Lifetime Warranty and Low Maintenance

Individuals these days have become very conscious about the materials used in the interior designing of their homes. This has led to the popularity of engineered quartz surfaces that are low maintenance and need not be sealed after installation. Hence, companies in the U.S. engineered quartz surface market are capitalizing on the popularity of quartz and tapping incremental opportunities in the interior designing sector. For instance, the U.S.-based Cambria company manufactures all its products in an environment-friendly way and guarantees lifetime warranty for its quartz countertops.

Engineered quartz can be susceptible to heat but in many cases need trivet to prevent countertops from hot pots and pans. Manufacturers in the U.S. engineered quartz surface market are developing countertops that mimic the aesthetics of natural stone. In order to gain global recognition, manufacturers are adopting safe and environmental-responsible business practices.

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Quartz versus Granite: Which is better?

Both engineered quartz and granite are equally strong but quartz is more flexible than granite, which makes the former less likely to chip or crack. However, granite costs much less than engineered quartz but requires sealer in a periodic manner to maintain its durability. Since quartz is non-porous, it does not require sealing and provides a maintenance-free kitchen work surface for users. Hence, manufacturers in the U.S. engineered quartz surface market are increasing the availability of countertops that are stain-resistant to boost their uptake in the market.

Home improvement TV shows and real estate agents are always in the pry to introduce new materials in interior designing. This has led to the popularity of engineered quartz surfaces that are increasingly replacing granite. Manufacturers in the U.S. engineered quartz surface market are boosting their production levels, since customers consider quartz materials to be more sustainable as compared to granite.

Companies Increase R&D Expenditure to Broaden Product Portfolio in Surface Décor

Latest innovations in surface décor are generating value-grab opportunities for companies in the U.S. engineered quartz surface market. As such, the market is predicted to reach the value of US$ 10.3 Bn by the end of 2030. Manufacturers are increasing their focus to produce premium-quality engineered quartz slabs and create dedicated brands for the same to bolster sales. They are adopting eco-friendly practices for production, since quartz is susceptible to VOC (Volatile Organic Compound) emission. In order to achieve this, manufacturers are increasing their research expenditure to gain insights about modern production technologies and analyze its application potential.

Companies in the U.S. engineered quartz surface market are increasing their production capacities to meet the needs of the domestic as well as global markets. Their R&D teams are travelling in several countries to help manufacturers develop a contemporary range of engineered quartz surfaces whilst accentuating the aesthetics.

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Minimum Dust Accumulation and Color Consistency Highly Preferred by Interior Designers

Apart from countertops, companies in the U.S. engineered quartz surface market are also exploring business opportunities in flooring applications. Engineered quartz offers the freedom to innovate in new designs for flooring. It advantageous attributes of stain-resistance and resistance to scratches and cracks are being highly preferred by interior designers. Since granite has become an old concept in home décor, individuals prefer engineered quartz to other materials for flooring. Minimal maintenance of engineered quartz results in cost savings for individuals.

Residential and even commercial establishments are now turning toward engineered quartz to give a seamless look to the floor and ensure proper hygiene in buildings. Manufacturers in the U.S. engineered quartz surface market are developing high-quality quartz, since it caters to minimum dust/dirt accumulation on seams. Quartz also helps to offer color consistency in wall claddings.

High Shipping and Installation Costs of Natural Stone Boost Popularity of Engineered Quartz

Engineered quartz is one of the most common manufactured products in the manmade stone segment. Manmade quartz is much cheaper as compared to natural stone materials. Since natural stone supply is currently suffering, the cost of natural stone can be further aggravated due to additional shipping costs as per the distance of quarries from the market. In this way, manufacturers in the U.S. engineered quartz surface market are at an advantage when it comes to competition with natural stone products. Moreover, surface treatment and installation costs for natural stone is higher than that of engineered quartz.

Manmade quartz is being highly publicized for interior applications such as cabinet tops, door jambs, and for window sills. Quartz has become a fitting choice in bathrooms, wall backsplash, and vanity top applications. Manufacturers are increasing efforts to boost the availability of engineered quartz in different colors, patterns, and styles to mimic the aesthetics of natural stone products.


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U.S. Engineered Quartz Surface Market



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