Turning over two million dollars after their second year of business, sisters Ramana and Vrindy Benson founded a multi million dollar swimwear label from the change in their back pocket in 2015 while in their early twenties.
Savvy on Instagram the two sisters spent hours on end interacting and engaging with their followers and heavily tested the waters with ordering low MOQ’s and out of the box colours.
Launching in the same year as Instagram famous swim labels, Bamba, Fae, Sommer and Myra swim the label’s Instagram hit 100K in their first year.
Within putting their first piece online the brand sold over 50 items and continued to sell out time and time again, using an E-Commerce platform called Tiktail.
Founder Ramana Benson said “We were packing orders in the corners of our bedroom in our apartments and garage for the first 2 - 3 years and had no understanding of financials or business. ”
It wasn’t until the girls vacay to Bali where they were introduced to a manufacturer that they would streamline and increase their production line. Saving up enough money to put down a $1000 order, which was huge for them at the time.
Their original business name of two years Ohana translating to family transitioned to Lahana translating to tribe when the brand grew quicker than expected.
Founder Vrindy Benson said “We took advantage of no algorithms and free influencer marketing on Instagram and saw Josefine HJ, Kylie Jenner and Pia Mia in our swim all over Instagram’
A hurdle in the business was when their manufacturer had started to copy Lahana’s designs and sell them to buyers. With Lahana now becoming a household name, cheap fakes unfortunately started to pop up everywhere. These hurdles only motivated the business to improve their business practises.
Now an Australian household label name, the brand has been stocked in high end worldwide stores such as PacSun, ASOS and Revolve.
Since then the brand has expanded with Lahana Active being headed by their sister Kunti Benson. The only one year old business is already expanding as quickly as swim in its early days. Lahana Swim’s purpose is for women to feel like ‘warriors’ whenever they wear a Lahana piece and have recently shot a body positivity campaign that showcased different types of women feeling empowered in their bodies.
Gemma Lyndon // PR and Socials Coordinator
Phone: 0402 847 909
Gemma LyndonP: 0402847909