Released on the 30th August, Lahana’s SS21 Activewear range is sure to sell out again.
Signature LA designs will have a mix of warm colourways and prints including Lahana’s signature leopard print and a new pepper orange and more.
Co-Founder, Vrindy Benson spoke about the collection stating, ‘the range is one of the most awaited drops to date, with the previous collection selling out within 24hrs, the anticipation is certainly high’.
Since the COVID pandemic, there has been a major health and wellness movement seen in young Australians.
Google trends shows a major jump in the ‘Home Workout’ search trend from 6% pre isolation to 100% during the isolation period.
A $3 billion-dollar industry, activewear alone makes up for 40% of all apparel sales in Australia.
Co-Founder Kunti Benson states ‘Our online sales have jumped up 222% during this period compared to the previous year’.
The team has also collated key influencers such as Tomikah Jenkins to perform home workout videos accessible to anyone on their YouTube channel for followers who cannot access a gym or live workout programs.
Co-Founder Vrindy Benson states ‘Our Lahana store s combined had a million-dollar month during the beginning of the COVID-19 pandemic’.
Shot at natural light studio, Studio Tropico in the hinterland of Byron Bay and photographed by well-known Gold-Coast photographer, Troy Freyee and muse Susanna Emilia Oinonen.
The campaign idea focuses on an ode to the '90s, a time of dial-up internet, long phone calls after PE with your number one, after school netball practise and content created on old school style dad cam's that required sim cards.
A time when moments were lived and felt without the complications of virtual oversharing and a gaze of many, life was exclusively shared, felt, experienced by you and maybe a few lucky onlookers that got to encounter your grandness
A vibrant and fun collection of bike shorts, ¾ and full-length leggings and sport crops retailing from $75 - $119.
Gemma Lyndon / PR Coordinator
0402 847 909
Lahana Swim was created in 2015 by Ramana Benson, Vrindy Benson and Tyler Blair. Their goal; not to want to work the average nine to five job.Growing up along the East Coast of Australia and immersed in the Hare Krishna culture, the sisters developed an appreciation for beautiful exotic prints and design. Lahana is a swimwear and activewear label. A minimalistic range inspired by Australia's love affair with salt and skin. Our pieces are designed to make women feel like warriors. Making heads turn in our fiercely bold pieces.
M: 0402 847 909