Lexicon Digital is poised to enter the 2021 financial year with continued velocity, as it expands its capabilities into the experience design vertical, building on 100 percent year-on-year growth since its inception.
The design practice is spearheaded by principal consultant Stu French and is seeing Lexicon make active moves in the market to secure leading design talent, particularly in the Melbourne and Sydney regions.
“We have shaped a solid presence in the design space over recent months, delivering key design projects within tier one enterprise, but now is the right time to reinforce our offering in the area, seamlessly connecting it with our software capability,” said Lexicon’s managing director Chris Carydias.
“Good design so often doesn’t make it into customers’ hands, simply because designers don’t reliably engage with their software engineering peers,” said Stu French.
Lexicon’s business is anchored in software engineering excellence and they are using this message to lead their acceleration into the design space.
“We see a real gap between design-focussed digital agencies who aren’t proficient with software, and tier one consultancies whose ultimate strategy is to be everything to everyone,” adds Carydias.
Lexicon is conscious of balancing the needs of both end users and software engineers, and has a proven delivery workflow that targets working software within weeks, whilst also ensuring user-centred design remains at the core.
Strong growth is projected through FY21 for Lexicon in spite of COVID-19’s impacts on the wider consulting industry, with Carydias attributing the company’s stability to its focus on delivering value for clients.
“We are well-positioned to continue delivering affordable quality and our expansion into design creates new opportunities within our long-term customer base, as well as a logical entry point into new markets,” Carydias said.
The Sydney market will also see major focus from Lexicon in the months ahead, as they search for a practice leader for this region of the business, and move to scale toward a 100-strong team.
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