Friday, November 13th, 2015

SINGAPORE - HubSpot, a leader in marketing and sales automation technology, today published its first-ever annual State of Inbound Asia report. The report reveals top of mind issues for marketers in Asia and compares them with issues faced by marketers globally. A key finding of the report shows that while measuring return on investment (ROI) and securing budget are the top challenges across all the regions surveyed, creating content for international audiences and hiring top talent are top challenges specifically for Asian marketers.

Available for free online, the 2015 report features in-depth analysis of regional industry trends based on data from Asia's foremost marketers and salespeople. With over 360 respondents from all over Asia, the report revealed that businesses, especially Small to Medium business, around the world predominantly prefer inbound to outbound marketing and sales activities. Inbound marketing entails the creation of remarkable content for distribution and promotion across social channels, while outbound includes the use of banner ads, direct mail, cold calling, and other ways of grabbing a customer's attention.

"As inbound marketing and sales methodology continues to take root around the world, the Asia State of Inbound Report shows that in a region like Asia where a large percentage of the population are mobile-first, inbound tactics that focus on creating quality content that pulls people towards your brand really work," said Ryan Bonicci, Marketing Director APAC, HubSpot. "As marketers, we use the report to determine which facets of content or inbound tactics people gravitate towards and which elements, or markets, remain nascent. As the report shows, inbound marketing and sales have become the norm rather than the exception."

Meaningful marketing to Many

Key marketing takeaways from the Asia study include:

-- Inbound is the norm rather than the exception, with 3 out of 4 marketers in Asia prioritising an inbound approach to marketing
-- Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound campaigns
-- Growing SEO / organic traffic and creating blog content are Asian marketers' top 2 inbound marketing activities
-- Generating contacts / leads and converting them into customers are the top 2 priorities for marketers in Asia
-- Marketers are twice more likely to achieve greater ROI if they measured analytics at least two times a week
-- Inbound is the preferred marketing strategy regardless of company type, meaning B2B, B2C, and non-profits alike are all adopting and implementing inbound tactics

Cassy Locke, Growth Marketer at TradeGecko, stresses the importance of ROI for marketing. TradeGecko, a Singapore-based software-as-a-service company, is the leading cloud-based inventory management and multichannel selling solution for wholesalers and retailers globally. TradeGecko works with HubSpot to improve the return on investment (ROI) of their marketing activities by gaining a better understanding of the performance of their marketing efforts, which in turn provides the organisation with the data and insight needed to make informed business decisions.

"At TradeGecko, we believe in being truly data driven and therefore being able to track ROI is at the fore of our marketing operations and is fundamental in understanding how to better optimise our processes," said Ms Locke. "One of the reasons we love working with HubSpot is the ecosystem of insightful and educational content they offer, such as The State of Inbound Asia Report, as it enables us to understand how we fare against our peers, the latest trends in inbound marketing and what we need to do to stay at the top of our game".

In conjunction with the launch of the State of Inbound Asia Report today, HubSpot is also hosting a Grow with HubSpot event in Singapore where more than 300 registered attendees are converging to discuss the latest trends in inbound marketing and sales. Attendees will be shown what the future of marketing looks like, and learn how to both craft and implement an inbound marketing strategy with the expertise of industry leaders like HubSpot to drive growth. Attendees can also receive practical advice from the success stories of local customers straight from the marketers who drove results for their companies.

Download the complete State of Inbound Asia 2015 Report for free at

About HubSpot

HubSpot ($HUBS) is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,500 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot's award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot has been recognised by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies and by the Boston Business Journal as the #1 best place to work. HubSpot's culture of transparency and inclusivity has made it a 100 Best Workplaces for Women by and Great Place to Work(R). Learn more at

For more information, or to request an interview, please contact:

Kimberley Lim
Ogilvy Public Relations Singapore
T: +65 6213 6974
E: [email protected]

Contact Profile

Kimberley Lim

P: +65 6213 6974


HubSpot, State of Inbound Asia report


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