There was a huge rise of e-commerce sales in 2019. E-commerce is a booming industry now. Most people prefer buying products online. Almost every company now has a website and to increase their selling, they sell their products online as well. This trend in both demand and supply has increased the market startups. The market place industry will only grow further in the upcoming years. The digitalization has impacted a lot on the market place management trends. Marketers need to be updated with the current updates to keep up as new technology is evolving.
There are some features which are commonly used such as: Getting feedback from the customers so that the company can improve their services and know where they lack and this also helps developing a sense of trust. Introducing the referral options are also practiced to increase the number of customers. A lot of companies also offer different discount and promotional offers to gain more customers.
As the technology is constantly evolving, people avoid carrying cash now and use different kinds of cards or apps for payment. Due to the availability of different type of digital payments, their habits have changed and it’s a lot more convenient rather than going into the hassle of using cash. Google pay and Apple pay offer the feature of fast payments and they are very easy to use. Both Google pay and Apple use the block chain technology which is not dependent on time, location or a device. This tech also removes the possibility of any frauds.
Consult 2 Manage is one of the industry’s best online market place account management PPC company, supplying custom made and info-determined marketplace paid advertising services that boost any company’s revenue and earnings, and industry dominance, in addition reduces the company’s advertising and marketing expense of Offering (ACoS). Competing on marketplace needs more than an aggressive SEO approach — in addition, it demands a competitive pay per click (Paid advertising) strategy.
Waheed Qadir, Business Development Manager at Consult 2 Manage stated, “Almost 10% of clicks on marketplace now visit compensated ads, demonstrating that in case you aren’t advertising and marketing, you aren’t generating everything you could on the world’s biggest ecommerce program.” C2M’s services also include Amazon Marketing Management.
Ever since Siri and Alexa have been introduced, people also use voice search to look for products or services. This introduced the need for voice search optimization. There is a study which says by the end of 2022, voice commerce alone will hit 40 billion USD sales in just USA. So you can imagine how much revenue it will generate in the rest of the world. All the digital marketing companies need to optimize their content for voice search optimization. Google Now can be used for voice search optimization.
Artificial Intelligence is linked with the voice search technology. AI-powered search engines look for the patterns of browsing by the user and do searches as per that to assist you in looking for exactly what you are looking for.
Dynamic pricing is yet another technique in the marketplace industry. It offers the customer with the best pricing. In order to carry out this technique, a company needs to be updated with pricing of their competitors.
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Talha Kamal Sumra
Content Marketing Manager
Consult 2 ManageM: +61-499837212