When two young mates from Cronulla started their vegan skincare company in the middle of the COVID-19 crisis, they thought they were just tipping their toes in the water of the beauty industry.
Instead, using the #NoFilter hashtag and winning a huge Instagram following, Yamco Skin founders Tony Yammine, 22, and Daniel Saad, 28, raked in $100,000 in their first week in business.
“Our idea was to launch a brand that represented inner beauty and being comfortable within your own skin,” Mr Yammine said. "The idea and promise is that by using Yamco, there is no need for social media edits or filters."
After a year of research, liaising with dermatologists and learning about the skincare industry, Yamco Skin offered its first products within the #NoFilter range - a Detoxifying Clay Mask and Hydrating Moisturiser, with ingredients such as turmeric, coconut, jojoba oil, shea butter and cacao.
Both these products have been proven to provide noticeable results and instant benefits as shown through their 1000-plus online reviews.
"We have combined creative marketing using the #NoFilter hashtag with a product that truly works and delivers on its promise," Mr Yammine says. "Yamco Skin is experiencing exponential growth with some of the biggest social media influencers jumping on board Instagram to talk about and demonstrate our products."
#NoFilter is a commonly used hashtag on social media, reposted millions of times. Yamco’s marketing strategy has enabled the young entrepreneurs to find a global audience almost immediately after launch.
"It has been extremely successful, leading to over 4,000 clay masks and moisturisers sold in the first week," Mr Yammine said. "Due to the popularity and demand, Yamco Skin is already developing a third product which will be released by the end of the year."
The founders aim to use innovative marketing and research to compete with the largest skincare brands – check out for #NoFilter next time you’re searching for a vegan, cruelty-free beauty product made right here in Australia.