Mariesa Lauder of Jomara Hair Studio is passionate about integrity, and she says it’s not just the makeup industry, but the hair industry that needs a shakeup. So many people are using shampoos, conditioners and colour products, hairsprays, treatments, many of which contain chemicals which are known to be harmful and are tested on animals.
Fortunately, there is a way to know the truth behind your products. Choose Cruelty Free Ltd. is an Australian organisation that advocates for the rights of animals and actively campaigns to end animal testing. They provide Australian consumers with a list of companies that they have surveyed and determined to be humane and ethical. Thanks to the list, consumers have access to the information they need to decide according to their moral standards. The ability to make this decision is so important.
“The range we choose is De Lorenzo, an ethical brand that is strictly against animal testing and free from animal-derived ingredients. The family-owned professional haircare company is proudly on the CCF list. They passionately believe that our furry friends have the right to live WITH us not FOR us. De Lorenzo is an Australian owned company with all Australian made products. It doesn’t get much more Australian than that” says the successful hairdresser and business owner.
Supporting companies that develop and manufacture their products on Australian shores means supporting Australian jobs and the local economy.
Ben Lazzaro, the Chief Executive of the Australian Made Campaign Ltd. explains why it is so important to buy Australian made.
“When you buy Aussie-made and grown products, you know what you are getting—products from our clean, green environment made to the highest of manufacturing standards. At the same time, you are supporting Australian businesses and jobs.”
De Lorenzo was established in 1987 by Vincent and Anton De Lorenzo, two of Australia’s most influential hairdressing identities since 1945. Today they continue to operate as a family-owned business with their sons Anthony, Chris and Vincent De Lorenzo leading the company.
They’ve stayed true to their core values and natural philosophy. Combine this with new technologies, and you have products that are of the highest quality. Ingredients are certified organic and are sustainably farmed and wild-harvested whenever possible.
You must know the truth behind the brand. No one should be blind-sided. Ensure your products are cruelty-free and not contributing to an industry where the innocent and helpless are prodded, poisoned, and often killed for the sake of beauty. Also, ensure that your products are Australian made so that you’re supporting Australian jobs and the local economy. Companies such as De Lorenzo choose integrity, so can you.