Have you ever visited a website and felt compelled to purchase the products off the website? As a business owner, you need to start paying attention to the power of web design for your enterprise. Some entrepreneurs believe that if they are offering high-quality products and efficient services, they don’t need to invest in website design. In such cases, they are able to generate traffic but fail to convert it into leads.
Here are 7 tricks you need to incorporate in your website design to run a successful business:
Attractive Landing Page
According to the latest research regarding web design, it has been established that the maximum time it takes to form an opinion about a website is 0.05 seconds. The statement ‘first impression is the last one’ stands true to your online presence as well. The landing page is what is going to make visitors stay on your website so you need attractive colors, images and information.
Efficient User Interface
Did you know that every year loss of $1.73 billion is faced by retailers who do not have quick website design? If you want conversion of traffic into leads, you need a web design that is fast and competent. Up to 47% of the total people who visit a website only wait for 2 seconds for a page to load. Therefore, you need a website design that provides optimal user interface.
Mobile Friendly Website
Much of the online business has moved online and people access your website from their mobiles and tablets now. So, as much as desktop version of your website is important, it is more essential to tailor the mobile version. You might be thinking: why is that? Well, 85 percent of the adult consumers believe that mobile version should be better regarding the UI (user interface) rather than the desktop version. In fact, the tablet internet communication has been growing since 2015 and has increased 3 times more than ever.
If you are offering content like write-ups and images, you have to make sure that it is engaging. We have all been there, right? If a website looks dull and boring we just switch to another one. The same psychology works with your consumers. The maximum amount you can keep a user on your website is 15 minutes which can convert them into a lead if your website design is pleasing, user-friendly and interesting.
Call to Action
Don’t forget to add the call-to-action button in your web design either. Up to 70 percent of new business owners forget to add the button that is going to turn traffic into active and returning customers.
Do you know how many people are leaving your page because they could not find your contact information? The amount is 44% of the total visitors. Your website design is incomplete without your contact number and links to your social media accounts.
And lastly, your website design should have your logo that will give away your brand to the visitors. Something eye-catching is more likely to keep your customers on your web page compared to a boring one.
Chase e-Design is an exclusive design business that helps small businesses create their own online website and market their brand. We provide services in branding, graphic design, website design, and Search Engine Optimisation (SEO). Chase e-Design is an exclusive design business that helps small businesses create their own online website and market their brand. We provide services in branding, graphic design, website design, and Search Engine Optimisation (SEO).