For a business to be successful, it’s important that they take the time to listen to their clientele. They learnt that whilst their clients love the high-quality products and attentive customer service, they did not love the name. Considered too long by some, many were under the impression that EWF only sold energy efficient cellular blinds – and the staff were constantly mistaken for a call centre!
Amaru was born to represent the existing business and everything that they stand for – custom made blinds and curtains, shutters and awnings, from materials that are chosen to complement the architectural style of the home and existing décor. Elegant and attractive, Amaru is proud to provide solutions that flawlessly meet the needs of their clients.
With the help of Zeemo, the leading digital marketing agency in Melbourne, Amaru was able to rebrand; transforming themselves to ensure their new name was the perfect fit for their range and vision.
Zeemo designed new branding, relaunched their website and social media, created business cards and new uniforms, and even conceived the name ‘Amaru’ itself!
Now, clients are able to enjoy the same Australian made quality, professional and friendly team, central location and contact details, and of course, luxurious window furnishings – all without the confusion!
Their business mantra also remains unchanged:
“To provide our customers with quality, long-lasting, custom-made window furnishings that bring a unique style to your space.”
You can be confident in the quality and elegance of Amaru.