Friday, May 24th, 2019 - Closed Loop

Last year the community of Dungog, a town in the Hunter Valley, set a goal to become single-use plastic free. This year, Dungog is aiming to stop coffee cups going to landfill with the support of 7-Eleven and the Cup Rescue program.


“The community started the Single-Use Plastic Free Dungog Project because we wanted to reduce single-use plastics in favour of reusable”, said Michelle Dado-Millynn, Campaign Organiser for the Single-Use Plastic Free Dungog Project. “As a community we are working together to ‘Choose reusables and refuse to use’ single-use plastic bags, plastic straws, plastic water bottles, plastic cutlery and where possible plastic containers.”


Disposable coffee cups are the next single-use item Dungog is looking to reduce. Dungog is located in the popular Hunter Valley region, and sells more than 100,000 takeaway coffees each year to their 2,000 locals and 200,000 visiting tourists.


"We would like our locals choosing to use a reusable coffee cup or drink their coffee at the cafe, however as Dungog is a tourist town we recognise that completely eliminating takeaway coffees would be challenging”, said Ms Dado-Millynn. “Cup Rescue is a 7-Eleven sponsored initiative in partnership with cup recyclers Simply Cups. Simply Cups started two years ago, and has already diverted over 4.7 million cups from landfill. Cups are collected and then transformed into items of higher value such as traffic management products and now injection-moulded products."


7-Eleven’s support will help to provide Cup Rescue collection points at Dungog’s local cafes, council sites, schools and businesses. Locals and tourists just need to place used cups into one of the many Cup Rescue collection points, and Simply Cups will upcycle each cup into items of higher value. 7-Eleven is also donating more than 100 rCUPS to locals in order to encourage reuse over single-use. The rCUP is the world’s first reusable coffee cup made from recycled cups, and a symbol of the circular economy in action.


“As Australia’s 2nd largest take-away coffee destination we have a responsibility to take the lead and find a solution to save cups from going to landfill.  We’re pleased to be the pioneering partner of the Simply Cups program and excited that our Heatherbrae store is supporting the project at a community level” said Clayton Ford, GM Corporate Affairs for 7-Eleven. “7-Eleven wishes the town of Dungog success with their program and are glad we can play a part in helping them to achieve their goal," he added.



“We are very excited for Dungog to be the first Cup Rescue Town”, said Ms Dado-Millynn. “Together we can reduce the number of takeaway cups used locally, and significantly reduce the number of takeaway coffee cups sold in the region going to landfill.”


To learn more, come along to our FREE event the “Sustainability Spotlight on Dungog Shire” on Sunday, May 26th from 3pm to 6pm @The James Theatre, Dungog




Simply Cups is Australia’s first and largest cup recycling program. Simply Cups helps partners separate their coffee cups from other waste streams. Used cups are collected and transformed into items of higher value. Simply Cups is an initiative by Closed Loop.



For all media inquiries about Simply Cups and to arrange interviews with Closed Loop, please contact:

Kate Franich | Kick Off Communications

M: +61 499 302 033

E: [email protected]

File Library

Contact Profile

Closed Loop

Closed Loop Environment Solutions are innovators in Waste Upcycling, and are changing how Australia collects, treats and reuses waste. Closed Loop is committed to building a circular economy by helping our partners keep waste out of landfill, and turning waste back into products that re-enter the local supply chain, eliminating future landfill.


Founded in Melbourne in 2001, Closed Loop now has offices in Australia, New Zealand and the United Kingdom.

For more information, visit

John Ryan
P: 03 9684 4618
M: 0422 463 859


Dungog to stop coffee cups going to landfill via Cup Rescue program supported by 7-Eleven




More Formats