Adelaide-based marketing consultant and podcaster, Steve Davis, has put his 20 years of consulting experience on the line by opening an independent practice, Talked About Marketing.
The former journalist, who is also delving into stand up comedy, says Oscar Wilde has long been his hero when it comes to wit and wordplay and this is what he wants to channel as he works with clients.
"I've been writing throughout my career, from radio commercials and news stories in my 20s and 30s, to websites, corporate publications, and even wine labels since then," he says.
"But since being introduced to the structure of comedy writing by Glynn Nicholas and Tim Ferguson, I've discovered new ways to sharpen corporate and marketing communications by paying closer attention to flow, juxtaposition, and landing the 'punchline'.
"In a world where people are surrounded by trivial noise and amusements, it takes an earnest marketer with some flair and creativity to find ways to craft marketing content that gets noticed.
"This the challenge before all of us and it's one I'll relish given that I've lived my whole career on Wilde's principle that there's only one thing worse than being talked about and that's not being talked about."
Talked About Marketing was launched at a screening of The Importance Of Being Earnest at the Mercury Cinema, 124 years since the play opened on Broadway and 16 years since Steve got married to his wife Nardia Symonds at the Mercury Cinema on a 42-degree day.
"There are so many memories entwined in this cinema and with the writing of Oscar Wilde, it just seemed ideal to bring friends together to witness the launch in a space where people engage in events worth talking about," he said.
"Working with Adelaide-based illustrator, Casey Cumming, has also been a delight, as she helped me fashion a caricature based on one of Wilde's iconic photos.
"From today, I'll be preaching the importance of marketing earnestly, and looking forward to helping clients who are willing to be talked about (in a good way)." ##
Talked About Marketing
Talked About Marketing is a marketing communication consultancy based in Adelaide, South Australia, and run by Steve Davis.
Steve has 20 years' experience in marketing and is now a Fellow of the Australian Marketing Institute. He blends his marketing insights with experience from journalism, podcasting, radio, and even stand-up comedy.
He is a consultant, workshop trainer, and keynote speaker, who lives by Oscar Wilde's maxim that there's only one thing worse than being talked about and that's NOT being talked about.
Steve is also hands on, having delivered workshops to more than 8,000 small businesses across Australia, built more than 1,000 websites, and been a national finalist in the Australian Podcast Awards for his long-running interview podcast, The Adelaide Show.