HOCKEY ONE – ADELADIE FIRE - MEDIA RELEASE
Hockey SA today announces the launch of The Adelaide Fire who will represent South Australia in the exciting new Hockey One competition which was revealed by Hockey Australia today.
“Hockey One represents a major shift for Hockey in Australia as a re-imagined elite domestic league and entertainment product that puts fans first, with a new concept, new format, new club identities, new rule innovations and new access for fans with three home matches for every club. In more exciting news for fans, Kayo Sports, Australia’s multi-sport streaming service will show games live with the finals also to be televised live on FOX SPORTS.”
Adelaide Fire are one of seven new club identities from Australia’s major cities who will participate in the inaugural Hockey One, unifying the state’s male and female teams under the same club name. Adelaide Fire will host three home-and-away matches at the State Hockey Centre with our male and female teams always playing double-headers, in a major win for fans.
Hockey SA CEO, Peter Churack explained the rationale behind the club’s new identity.
“SA wanted to move away from the traditional style sports branding and move to a more modern and assertive feel in line with Hockey One branding. The Fire sets the tone and vision for our club and The Fire is a natural progression and combination of the former club names - the Hotshots and the Suns, The Fire takes our club to the next level.
"The club colours are a modern take on traditional SA colours, the yellow, now replaced with white provides a cleaner, modern feel to the uniforms and will offer opportunities to develop highly wearable supporter gear."
The Hockey SA CEO added that The Adelaide Fire are excited about a new era for Hockey in Australia as an inaugural participant in Hockey One.
“The Adelaide Fire will provide the apex to Hockey SA’s development pathways and with the new fixturing of home and away matches we will see our best athletes competing against their best in our home state!
“Hockey One is an exciting format designed to encourage open attacking play, and thanks to the overwhelming support from the South Australian community we will be part of it.”
Hockey Australia CEO Matt Favier said: “This is a significant and exciting announcement for Hockey in Australia as we strive to put fans first and showcase everything that is great about our game with this ambitious new league, Hockey One.
“The feedback we received from numerous surveys and research conducted in recent years with Australian Hockey fans, players and officials has shown there is an appetite for a new approach to our domestic Hockey league, much like other sports have adopted such as cricket’s Big Bash League. “We’ve worked with our Member Associations on their club identities which are fantastic and full of life and colour. They are sure to engage existing Hockey fans and the next generation.
“Hockey as a game is a fantastic entertainment product and we want to showcase that to the wider Australian public through Hockey One. Our slogan is it’s ‘Real Hockey. Reimagined’.”
Recently faced with the real prospect of not being able to field teams to compete in the new Hockey One competition, Hockey SA embarked on an ambitious task to raise $100,000. Calling on our Hockey and sports loving community to donate and ensure The Adelaide Fire became a reality, within two weeks we achieved our fundraising goal.
Please take the time to visit The Adelaide Fire social media sites and watch the interview with Jane Claxton where she refers to The Adelaide Fire as ‘the People’s team’.
Follow Adelaide Fire or our website or social media channels to stay tuned for announcements on player signings, coach appointments and our inaugural Hockey One fixtures. Head to www.hockeyone.com.au for further information and to sign up for regular updates and announcements. Facebook - @AdelaideFireH1 Instagram - @adelaidefireh1 Twitter - @AdelaideFireH1 Adelaide Fire - #Fired Up
Hockey SA is the state body for Hockey in South Australia