Software company iconnect360 who provide a gym membership CRM system, mined their data and found that 57.9% of gym members visit the gym each month. Of those that visit the gym, the average number of visits per month is 7.4. So it seems that although there is a greater awareness of the need to exercise and lead an active healthy lifestyle, there are more barriers for over 40% of gym members – than just getting to the gym to exercise.
The gym and fitness industry is a $1.4 billion industry in Australia. Over the last 5 years it is steadily growing at a rate of 3.5% per year, (Ibis World Market research report). However at the same time the prevalence of obesity in Australian adults has increased from 22% in 2010 to 26% in 2015. So at the same time the gym and fitness industry is growing and the obesity levels of Australians are also growing.
CEO Trent Brown, of iconnect360 gym membership software says “The challenge for professionals in the health and fitness industry is to use the data our software provides about gym memberships and attendance, to help members overcome barriers to exercise.”
For more industry stats or to find out more about iconnect360 please contact Celeste Kirby-Brown, Director of Sales, Marketing and Relationships, [email protected] or 02 9425 2015.
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