Monday, October 19th, 2015

Software company iconnect360 who provide a gym membership CRM system, mined their data and found that 57.9% of gym members visit the gym each month.  Of those that visit the gym, the average number of visits per month is 7.4.  So it seems that although there is a greater awareness of the need to exercise and lead an active healthy lifestyle, there are more barriers for over 40% of gym members – than just getting to the gym to exercise. 


The gym and fitness industry is a $1.4 billion industry in Australia.  Over the last 5 years it is steadily growing at a rate of 3.5% per year, (Ibis World Market research report).  However at the same time the prevalence of obesity in Australian adults has increased from 22% in 2010 to 26% in 2015.  So at the same time the gym and fitness industry is growing and the obesity levels of Australians are also growing. 


CEO Trent Brown, of iconnect360 gym membership software says “The challenge for professionals in the health and fitness industry is to use the data our software provides about gym memberships and attendance, to help members overcome barriers to exercise.” 


For more industry stats or to find out more about iconnect360 please contact Celeste Kirby-Brown, Director of Sales, Marketing and Relationships, [email protected] or 02 9425 2015.

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Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members' bills. With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at
Celeste Kirby-Brown
P: 0412626416


gym attendance, gym membership, gym visits



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