Wednesday, September 5th, 2018 - Fact.MR

Adoption of starchy roots such as potato, sweet potato, cassava, yam, and others has been significantly increased in various regions of the world. In the latest market intelligence research by Fact.MR, starchy roots market in Asia Pacific is likely to witness a remarkable growth over the assessment period 2018-2028. According to the FAO (Food and Agricultural Organization), Asia is the largest producer of starchy roots, accounting for 43% of the worldwide production. Consumption of the starchy roots as energy food has remained a key driving force of the market in Asia Pacific. In addition, growing application of starchy roots in both food and non-food industries is expected to complement the market growth in this region.

According to Fact.MR’s study, innumerable health benefits of starchy roots coupled with their traditional use as medicines across Asia Pacific will possibly enhance lucrativeness of the starchy roots market. Demand for starchy roots is further influenced by presence of bioactive components including glycoalkaloids, saponins, phytic acids, phenolic compounds, and bioactive proteins that improve blood sugar, cholesterol, and immunity of the body. Additionally, increasing use of cassava and sweet potato in baby food products is estimated boost the starchy roots market remarkably in the coming years.

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On the basis of sales and distribution channels, online stores are expected to contribute the largest revenue in the Asia Pacific starchy roots market. This is led by ease of purchasing and availability of reliable services for the consumers. Consumption of fresh starchy roots is likely to be higher than processed starchy foods, due to growing preference of fresh foods combined with concerns towards food quality and health risks.

Apart from the Asia Pacific market, the Fact.MR’s study offers in-depth analysis and key insights on the global outlook of starchy roots market. In terms of revenue, the global starchy roots market is likely to surpass US$ 34 Bn in valuation. Over 1 billion tons of starchy roots are anticipated to be sold across the globe by the end of the assessment period (2028). The reports unveils that Asia Pacific will continue to hold the dominant position in global starchy roots market with Europe and North America contributing to its growth.

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By product type, potato has been envisaged to account for the highest share value in the global starchy roots market, owing to its benefits in promoting heart health. On the other hand, demand for sweet potato is estimated to expand significantly in the near future, as it is considered to boost immunity, promote bone health, improve digestion, and treat inflammation.

Although Fact.MR maintains a positive outlook on the global starchy roots market, challenges associated with ignorance of root crops by governments is likely to create impediments to market growth. Lower priority for R&D and lack of implementing agro-technological approaches for enhancing the productivity of roots and tubers are considered to be restraining factors of global starchy roots market. However, recognizing such challenges, there have been several approaches to develop root crop cultivation, which may positively affect the starchy roots market in future.

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