Monday, September 3rd, 2018 - Fact.MR

Growing awareness among consumers for chemical free food products and concept of going organic have augmented well in the adoption of organic chicken. In the latest market intelligence published by Fact.MR’s, organic chicken market is likely to witness steady growth in emerging economies of Asia Pacific with increasing inclination towards physical fitness. Numerous health benefits and lack of toxin hormones, antibiotics, and pesticides are expected to influence the adoption of organic chicken over conventionally raised chicken in the coming years. Increasing health conscious population coupled with changing environment and lifestyle will possibly escalate the organic chicken market in Asia Pacific.

In the Asia Pacific region, the growth of organic chicken market is largely driven by the Fitness 2.0 trend, further fuelled by the high demand of pure protein source. According to Fact.MR’s study, the Asia Pacific organic chicken market is anticipated to grow at a rate of nearly 10% and remain concentrated in China, New Zealand, and Australia. Further, there has been an increasing demand for organic chicken both from household buyers and foodservice industry, boosting the market to a greater extent.

The Fact.MR’s study offers in-depth analysis and key insights on the global organic chicken market over the assessment period 2018-2028. In terms of re   venue, the global organic chicken market is estimated to be valued over US$ 7.5 Bn by 2028-end. The Fact.MR’s study further forecasts the market to exhibit an impressive CAGR of 6.1% during the forecast period, owing to rising adoption of organic chicken for essential fatty acids and vitamin B12 intake.

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On the basis of distribution channels, the global organic chicken market is expected to witness a drastic shift from traditional stores to online and chain stores. Manufacturers are inclining towards these sales channels to improve brand visibility and reach out to remote customers. However, maximum sales of organic chicken is likely to be generated by direct sales over other channels during the forecast period.

By region, Europe is estimated to hold the largest share of the global organic chicken market, with enhanced fitness industry and increasing people participation in health clubs. This has further led to the consumption of natural food with high protein content, triggering the growth of organic chicken market in Europe.

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Although the global outlook of organic chicken market continues to optimistic, major challenges associated with high costs of organic chicken production will possibly hamper the market growth. Significant price difference in the traditional chicken over its organic counterparts is expected to limit the sales and growth of the market. The Fact.MR report further offers detailed profiles of leading players operating in global organic chicken market. Some of these key players include Tyson foods Inc., Pilgrim’s Pride, Perdue Farms Inc., Sanderson Farms Inc., Fosters Farms, Plainville Farms, Inglewood group, Bell & Evans 360, Plukon Food Group, and Eversfield organic.

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