Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that it has won the 2018 Australian "Innovation of the Year" award from the Australian Information Industry Association (AiiA) for the creation and commercialisation of Larry, the Digital Analyst®. The Innovation of the Year award is chosen from the Australian national iAward winners across all states and categories, and the award goes to the most outstanding innovation of 2018, as selected by the national iAwards Judges.
"It's a great honour and tremendous privilege to receive this award," said Matt Michalewicz, Complexica's co-founder and CEO. "It's especially important recognition for all our technical staff that worked tirelessly for years on end to bring the idea of a digital analyst to market, and also recognition for our early customers, which backed Complexica and Larry, the Digital Analyst® when we were early in our development and commercialisation process."
Complexica’s flagship product, Larry, the Digital Analyst® is an Artificial Intelligence software application that uses machine learning algorithms and large datasets to generate insights and optimised recommendations for sales & marketing staff. The result is an improvement in margin, revenue, and overall sales effectiveness, because Larry is able to provide end users with the answers they need, when they need them, on a fully automated basis.
The iAwards are the longest-running, most broadly scoped, innovation recognition program in Australia. For the past 25 years, the iAwards has unearthed, recognised and rewarded excellence in Australian innovation that is making a difference and has the potential to create positive change for the community – whether is be at home, in the office and on a global scale. iAwards submissions are accepted from innovators across the whole Australian economy, including individuals, groups, government organisations, and private companies. Proudly hosted by the Australian Information Industry Association (AIIA), the iAwards operates in all Australian states and territories. The Innovation of the Year award is chosen from the Australian national iAward winners across all states and categories, and the award goes to the most outstanding innovation of the year.
For more information on the iAwards, please visit: https://www.aiia.com.au/iawards
Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine – Larry, the Digital Analyst® – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit: www.Complexica.com