A recently released Fact.MR report foresees baby diapers market to expand at the highest CAGR in Asia Pacific, with the demand for baby diapers driven by immense working population in developing countries. Increase in adoption of natural and organic baby products is likely to create new opportunities for baby diapers manufacturers in this region.
With growing parental concerns regarding well-being of the newborn, manufacturers are focusing on developing baby diapers devoid of harmful additives and artificial preservatives. In the recent past, biodegradable baby diapers have witnessed a significant penetration in the Asia Pacific region. Efforts to recycle disposed diapers is likely to gain consumer loyalty and in turn escalate the growth of baby diapers market in Asia Pacific. In addition, development of innovative products such as smart baby diapers is expected to have high future penetration potential in Asia Pacific.
According to the market intelligence by Fact.MR, the sales of baby diapers is anticipated to gain high traction in China and India due to prevalence of hectic lifestyle of the consumers. The report offers key insights on various product type of baby diapers. Adoption of disposable underwear is expected to witness robust growth among other product types owing to ease of use and disposal. This has further led to increase in demand for disposable pull-ups and baby swimsuit diapers complementing to the growth of the market in the Asia Pacific region.
Baby diapers sales have remained concentrated in modern trade channels; however, larger online sales has been witnessed in the recent past. The Fact.MR’s study estimates that ease of availability and reliable services will contribute to the sales of baby diapers through online channels. Additionally, drug store and specialty store will continue to influence the growth of baby diapers market in Asia Pacific.
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The Fact.MR’s study forecasts the global baby diapers market to expand at a steady 5.9% value CAGR over the forecast period, 2017-2026. Although Asia Pacific contributes major revenue share, North America will continue to dominate the global baby diapers market. The sales of baby diapers in North America is driven by various factors such as high literacy rate. Biodegradable diapers are gaining increasing momentum in this region due to growing ecological challenges and government regulation on the use of environment friendly products.
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Owing to ease of use and convenience, disposable diapers will continue to be dominant product type during the forecast period. On the basis of diaper style, pull on baby diapers are expected to register the highest revenue share. While modern trade channels remain a dominant distribution channel, drug store and online sales are likely to escalate the growth of global baby diapers market.
According to the market intelligence by Fact.MR, leading players of baby diapers market are incorporating innovative strategies to gain consumers’ attention. Promotional campaign are impacting sales growth and brand awareness across the globe. In addition, development of smart diapers to monitor the time to change diapers has become the key trend influencing the growth of global baby diapers market.
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