In today’s fast moving technological and economical advances, the major challenges facing business owners are keeping their business fresh, attractive to the marketplace, and ahead of competitors. This necessitates investment in innovation which leads to developing new products and services, streamlining processes and branching into new markets. The turning point for small business is to use innovation as a driver but it requires a total shift in leadership approach. A360 Coaching is a strategic business coaching / mentoring and Blue Ocean Strategy consulting firm on the Gold Coast, Queensland and has worked with a number of businesses looking to accelerate their growth. One such company that has benefited from the strategic approach to business growth is LAHANASWIM.
LaHANASWIM was born in 2015 after the founder Vrindy Benson travelled overseas on a self-exploration trip. Vrindy says ”the trip away from home gave me a golden opportunity to reflect on my current reality and allowed me to embark on a deep journey inside myself”. Feeling inspired by a book she read on her travels ‘The Alchemist by Paulo Coelho’ Vrindy begun to implement a different train of thought, manifesting a greater reality for herself with a driven and vitalised vision”
The business founder Vrindy Benson says ”we first met with Michael Yacoub from A360 Coaching roughly 8 months ago. After our business 'Lahanaswim' started to really take of and gain a lot of momentum. We started to feel overwhelmed, in over our heads. We had no experience in business and needed HELP, business advice or anything anyone could offer us”.
“Needing help with business on the Gold Coast' and came across A360 Coaching. We then went in for a consultation and left feeling relieved. It didn't take us long to research and look into the company to know we NEEDED them! I was a little worried at first, thinking they could be too corporate for a small business like Lahanaswim, but the support, mentorship and love Michael, Tanya and Oliver have put into our business has been overwhelming. The Mentoring / coaching from A360 Coaching has not only worked on the foundations and ensuring the business works like a machine with no headaches, but also worked closely with staff development. Implementing new procedures, checklists and most importantly confidence and leadership skills” Vrindy says.
Lahanaswim has now elevated to the next level, It has enabled both myself and my partner to step back, take a breather and focus on the strategic planning and direction of our company.
In the short 8 months, with the guidance and systems developed by A360 Coaching we have hired and trained our entire team, put in place new systems and procedures, opened a storefront, launched a new digital development strategy which involved launching a new Global online portal for our customers and wholesales department. Featured in Magazines, Newspapers and Channel 7 News. Along with PR connections, sporting our new Lahana tribe members 'The Kardashians.'”
A360 Coaching created a business model for Lahanaswim based on Blue Ocean Strategy framework which helps them create new marketspaces and made the competition irrelevant. Michael Yacoub, the CEO and founder of A360 Coaching worked closely with the founders and mentored them in leadership and business management with leading-edge strategic and operational skills.
Lahanaswim with the the mentoring and strategic business growth has evolved to a fully-fledged swimwear brand with its corporate HQ at an impressive 3 story building on the Gold Coast. A360 Coaching implemented automation tools based on collaboration and transformed Lahanaswim into a global brand empowering woman with creative and bold designs that make heads turn. Through collaborations, striking imagery and fabulous designs, their social empire grew rapidly to a global tribe. Thanks to A360 Coaching’s brilliant integrated marketing and social media platform engineering, which features a mix of professional influencers and real customers, LaHANASWIM is taking over summers worldwide. Sales has dramatically increased from $100,000 in 2016 to over $2million and counting in 2018 and are targeting 10 Million sales by 2020.
LaHANASWIM has now 3 collaboration boutiques in Bali Indonesia and one concept store launched on the Gold Coast in July 2018. LaHANASWIM has a wholesale department created solely to expand the number of stores carrying the brand worldwide.
LaHANASWIM now employs an amazing creative team who continues to grow and keep ahead of the trend. Social media platforms are forming a huge part of LaHANASWIM channels to market, the company is fast expanding its global reach with the USA and Europe becoming its major markets. Vrindy says ”With Celebs jumping on board ‘Kylie Jenner’ ‘Khloe Kardashian’ ‘Victoria Secret models’ we have visions of expanding further in these countries, including major boutiques and taking part in world tours to meet our girls and conduct international fashion shoots”.
Besides their amazing swimwear, LaHANASWIM is expanding into the all-natural vegan tanning oils, their own handmade Moroccan beach bags with many other creations and beach essentials on the cards.
Vrindy Benson says ”LaHANASWIM is known for its ever-evolving and fast growing innovative designs, staying ahead of the game, using striking fabrics and minimalistic tones whilst turning heads and breaking hearts”
Gold Coast business mentor and CEO of A360 Coaching, Michael Yacoub, has been advising LaHANASWIM on building its brand, team and business model. He says” it’s inspiring to see how a group of young Queensland entrepreneurs are capturing the imagination of young women worldwide”.
Lahanaswim has an infinite upside both on the etailing and retailing arenas with its audacious brand transitioning summer trends across the globe” says Michael Yacoub.
Advantex360 specialise in helping start-ups launch their business, entrepreneurs with new business ideas and businesses wanting to accelerate their business growth. Michael Yacoub and his team provide one-on-one advice that goes far beyond regular business coaching and mentoring. Your dedicated business mentor will work with you and your team to strategically assess the state of your enterprise from a 360 perspective and deploy the tactics to achieve sustainable and profitable growth results. For more information, visit the Advantex360 at https://www.advantex360.com.au/think-strategic/
Email: marketing @ advantex360.com.au
Phone: (07) 5648 0602
A360 Coaching specialise in helping start-ups launch their business, entrepreneurs with new business ideas and businesses wanting to accelerate their business growth. Michael Yacoub and his team provide one-on-one advice that goes far beyond regular business coaching and mentoring. Your dedicated business mentor will work with you and your team to strategically assess the state of your enterprise from a 360 perspective and deploy the tactics to achieve sustainable and profitable growth results. For more information, visit the A360 Coaching website at https://www.a360coaching.com.au/
P: (07) 5648 0602