Monday, August 6th, 2018 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Australian Business Award for CRM Innovation. Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). The less time that sales teams spend updating CRM, the greater their compliance will be. For more information on Complexica's Touchless CRM, please visit: https://www.complexica.com/touchless-crm 

"We are enormously happy to receive this award for Complexica's work in applying Artificial Intelligence to the area of customer relationship management", said Matthew Michalewicz, Complexica's CEO. "What is unique about our approach is the use of large external data sets to automatically identify opportunities and potential problems within each sales territory, and then provide each sales rep with unique and creative “machine-generated” conversation points for each customer or prospect. This represents a new level of targeting, micro-personalisation, and automated segmentation in the field of CRM. Complexica’s “Touchless” CRM also provides sales reps with precise quoting and pricing recommendations, which rely on advanced machine learning techniques and external datasets."

The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of comprehensive award categories. For more information on Complexica's award, please visit: https://2018.australianbusinessawards.com.au/2018-winners/crm-innovation-awards-2018/complexica-touchless-crm-2018-crm 

 

Contact Profile

Complexica


Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine  – Larry, the Digital Analyst®  – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit: www.Complexica.com


Matthew Michalewicz
M: 0422813898
W: www.Complexica.com

Keywords

Software vendor brings advanced Artificial Intelligence to the area of customer relationship management

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