Adelaide, 31 May 2018: All Systems Go! The First 50 Years of the Australian Software Industry launches this week, told from the perspective of the pioneers who set up our first IT systems as the industry picked up pace through the 1980s on, driving efficiencies and progressively cutting costs in a continuous cycle.
A collaborative work, All Systems Go! includes individual contributions from over 30 industry veterans, as well as up-and-comers now carrying the baton forward.
“I’ve tried to represent a cross-section of industry, as it was then, and the stories come from all across the country,” Neller says.
“If today’s entrepreneurs can learn anything from these battle-hardened oldies, it’s that you need to be nimble, innovative, flexible and creative to succeed.
“They were able to extract enough revenue from a small and challenging market to build profitable businesses, against what at times looked like insurmountable odds.”
In the foreword, another industry legend, Sydney-based Len Rust, Executive Director of Dialog Technology Management, writes:
“This wonderful book would not be possible without the drive and enthusiasm of John Neller and his efforts to research and locate this wonderful group of Australian software entrepreneurs who sparked and embraced innovation and saw tremendous opportunities in the ever-changing Australian software scene.”
All Systems Go! has been praised by Women in IT Global Hall of Fame member Sonja Bernhardt OAM, who says: “I’m sure thousands of people who lived through those times will experience the same heart-warming reminiscence I did. And those newer to the tech scene may discover … what we have inherited … and the cycle of life as we all march into the AI, IoT, VR and Blockchain new era.”
Details: All Systems Go!, The First 50 Years of the Australian Software Industry
Published by Peacock Publishing, RRP $30
Leila HendersonP: +61414697071