BUNDABERG QUENCHES ITS THIRST FOR INNOVATION WITH FIRST EVER GINGER RESEARCH PROGRAM
Iconic Ginger Beer Maker Is Conducting First Ginger Research Program While Harvesting Record Ginger Crop
25 May, 2018 – It’s ginger harvesting time in Bundaberg, Queensland where iconic Bundaberg Ginger Beer is brewed, so it’s all hands-on-deck as nearly 800 tonnes of ginger is expected to go through their facility in the next 3 months; an increase over last year by 10 percent. With a half century of experience growing and brewing its own ginger, Bundaberg Brewed Drinks is already a world leader in ginger, so it’s only natural that the company is collaborating on the first ever ginger research and development program. The study will advance the brand’s knowledge of ginger growing techniques and help them to continue to provide consumers with the best tasting ginger beverages.
The study comes as consumer demand for ginger continues to see strong growth. Ginger is rising in popularity as an ingredient in beverage products thanks to the consumer trend of exotic and spicy flavours. In fact, ginger ranked in the top 10 trending searches in Google’s 2017 Beverage Report and, specific to craft soft drinks, is the most sought-after flavour, growing five times that of the category.
“This innovative research study will allow us to optimise our growing techniques and expand our knowledge, to both continue to produce the best tasting ginger beverages in the world and help to attract larger scale growers to the ginger industry,” said Bundaberg Brewed Drinks CEO, John McLean.
In collaboration with CQUniversity’s Institute for Future Farming Systems, the 12-month research program is focused on the development of unique growing techniques and the investigation of the impact of varied agronomic practices and environmental conditions on the compositional characteristics of ginger. It is the first program to focus on processing-grade ginger and the complexities of large scale production.
The resulting knowledge will be applied to further optimise the flavour of the ginger used in Bundaberg’s drinks and to advance the ginger industry in Australia while providing high quality ginger beverages around the world. While the results won’t be available until the ginger season concludes, the study has already shown that Bundaberg Brewed Drinks will be able to support its local growers with a supply of certified ginger that will have a positive impact on the healthy growing process. Bundaberg’s head of farming operations, Ross Maxwell, is leading the innovation project and working alongside Jamel Fani, an Iraqi PhD student from CQUniversity. With a background in compositional analysis of medicinal herbs, Fani has a keen interest in ginger, a crop grown in both Australia and Iraq, and hopes his research contributes to Bundaberg’s iconic drinks while also providing him key learnings to share with his home country.
“It’s fundamental to the industry that we continue to find ways to ensure the quality of our ingredients. As we continue to grow we want our industry to prosper, so this is a very exciting time for all us as we see this program develop,” continued McLean.
Bundaberg has been brewing its world-renowned drinks for three generations, perfecting its craftsman brewing process. Now available in over 44 countries globally, Bundaberg Ginger Beer is still craft-brewed in the Australian town that shares its name to a traditional recipe, using locally-sourced ginger. Courtesy of a recent distribution partnership announced with PepsiCo in late March, the iconic Ginger Beer and Root Beer flavours are set to appear in up to 400,000 outlets across the U.S.
About Bundaberg Brewed Drinks
Bundaberg Brewed Drinks is an Australian family-owned company known for its premium drinks, including Ginger Beer and its other non-alcoholic beverages. For three generations, they’ve kept tradition at heart, brewing to traditional recipes, using time-honoured brewing methods, and the best quality ingredients. Guided by the rule, “If it’s worth brewing; it’s worth brewing well,” Bundaberg craft brews their drinks over three days to capture the refreshing taste of ginger and Bundaberg’s other real ingredients inside every beverage. With global distribution this Ginger Beer is fast becoming a favourite all over the world.
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 IRI via SPINS HWI L52W 02/28/18
Bundaberg Brewed Drinks
Bundaberg Brewed Drinks is an Australian family-owned company known for its premium drinks, including Ginger Beer and its other non-alcoholic beverages. For three generations, they’ve kept tradition at heart, brewing to traditional recipes, using time-honored brewing methods, and the best quality ingredients. Guided by the rule, “If it’s worth brewing; it’s worth brewing well,” Bundaberg craft brews their drinks over three days to capture the refreshing taste of ginger and Bundaberg’s other real ingredients inside every beverage. Unlock the flavor by inverting the bottle before removing the unique rip-top cap to open – Flip, Rip and Sip. Cheers and Enjoy!
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