Complexica Pty Ltd, a leading provider of enterprise software based on Artificial Intelligence software and big data analytics, announced today that it has signed a contract with Pernod Ricard Winemakers to explore the application of Complexica’s Artificial Intelligence software to various supply & demand functions within Pernod Ricard Winemakers.
“As a global innovator in the wine industry, Pernod Ricard Winemakers is always seeking ways to gain efficiencies and best practices across our operational sites,” said Brett McKinnon, Global Operations Director at Pernod Ricard Winemakers. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can achieve a best-in-class wine supply chain using their cloud-based software applications. The engagement is focused on Australia & New Zealand, with a view to expand globally.”
Pernod Ricard Winemakers is the premium wine division of Pernod Ricard and boasts one of the world’s most diverse portfolios of premium wines such as Jacob’s Creek in Australia, Brancott Estate in New Zealand, Campo Viejo from Spain, Graffigna in Argentina, Helen Mountain from China and Kenwood Vineyards & Mumm Napa in California. Pernod Ricard Winemakers employs more than 1,700 people across five continents and aims to set the benchmark in winemaking through innovation, craftsmanship and authenticity. For more information please visit: http://www.pernod-ricard-winemakers.com
“Being smart with data and using it to optimise decision making across supply & demand functions has become a major theme for global companies," said Matt Michalewicz, CEO of Complexica. "We look forward to working with Pernod Ricard Winemakers to help enable their end-state vision of optimised decision-making through advanced capabilities for optimisation, simulation, and predictive analytics."
Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine – Larry, the Digital Analyst® – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit: www.Complexica.com