Thursday, April 19th, 2018 - Caterina Jewelry
Brisbane, Australia — April 20, 2018 — Top Australian swimmer Lara Hooiveld Korhammer, gold medalist at the 1990 Commonwealth Games in Auckland, New Zealand, co-launches Caterina Jewelry Australia. The company designs, manufactures, and markets a collection of innovative jewellery creations, with a focus on athleisure.
Lara Korhammer, co-founder and head designer for Caterina Jewelry Australia, states: “Our company mission is to inspire women to embrace their individuality. This is reflected in our campaign, Your Style Is Unparalleled and So Are You, which explores women’s inimitable spirit and unique sense of style."
To showcase this vision, professional Australian swimmers Emma McKeon, Madison Wilson, and Georgia Bohl were styled according to their personalities and accessorised with Caterina Jewelry pieces. “Seeing how the jewellery perfectly matched their style and coordinated with their personality was amazing," Korhammer said. "We were very excited to have the swimmers as part of the campaign.”
The company’s MINIMALISTA Collection was extensively featured during the campaign photo shoot. The collection includes an assortment of .925 sterling silver necklaces and double-wrap bracelets, all crowned with a delicate coin-shaped pendant that closely resembles an athletic medal. “We chose the MINIMALISTA Collection because of its minimal look and great versatility, which makes it very easy to wear — a staple for those of us leading an active lifestyle,” says Cathy Barouch, co-founder of Caterina Jewelry.
More details about the launch of Caterina Jewelry Australia will follow. To find out more, please contact Gabriel Langenbrunner at [email protected].
Gabriel Langencrunner, Celebrity Placement Manager
The company's campaign, Your Style Is Unparalleled and So Are You, which explores women’s inimitable spirit and unique sense of style, features professional Australian swimmers Emma McKeon, Madison Wilson, and Georgia Bohl.