Friday, March 23rd, 2018 - WiseGuyReports

Overview

"ICT Investment Trends in the Media Industry", report presents the findings from a survey of 143 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies’ ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.

2017 is seeing growing demand for streaming content, with video-on-demand (VoD) viewership increasing among millennials who now prefer to watch shows on streaming sites and on their mobile devices rather than on television. This is compelling media companies to bundle and disseminate content in various innovative ways, thereby creating new revenue streams and opportunities for better content creation and delivery.

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Major Scope of the report:

- Media companies allocated a major proportion of their average software budget to software licenses to bolster the performance of applications and delivery models. 
- Moreover, a major proportion of media companies are currently investing in IoT solutions, especially around transmission, cloud, and range enhancement in order to help advertisers deliver better content and enhance customer experiences. 
- In addition, media companies are placing the highest importance on the criteria of leading-edge technology, financial stability, and problem identification/consultation for selecting an ICT provider.

Table of Contents 

Key findings 
Key implications for ICT vendors 
Executive summary 
Survey demographics 
ICT budget changes 
ICT budget allocation by core technology area 
Hardware budget breakdown 
Software budget breakdown 
Third party IT services expenditure 
Communications expenditure 
Cloud computing budget 
ICT budget allocation by function 
Outsourced IT functions 
ICT investment priorities and vendor satisfaction 
Internet of Things (IoT) 
Cloud computing 
Security products 
Mobility management 
Business objectives influencing IT investment strategy 
ICT provider selection 
Key decision makers for purchasing technology 
Sector specific trends 

.Continued

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Ph: +44 208 133 9349 (UK)

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WiseGuyReports


Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available. We also provide COTS (Commercial off the Shelf) business sector reports as custom exploration agreeing your particular needs.

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Norah Trent
P: +44 208 133 9349
M: +1 646 845 9349
W: www.wiseguyreports.com/

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