"ICT Investment Trends in the Media Industry", report presents the findings from a survey of 143 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and mobility management. The survey also highlights the approach to purchasing technology adopted by media companies. Through survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to media companies. The report focuses on media companies’ ICT expenditure trends for specific business areas and technologies, identifying the top three IT projects, and understanding the primary objectives of various systems components.
2017 is seeing growing demand for streaming content, with video-on-demand (VoD) viewership increasing among millennials who now prefer to watch shows on streaming sites and on their mobile devices rather than on television. This is compelling media companies to bundle and disseminate content in various innovative ways, thereby creating new revenue streams and opportunities for better content creation and delivery.
Major Scope of the report:
- Media companies allocated a major proportion of their average software budget to software licenses to bolster the performance of applications and delivery models.
- Moreover, a major proportion of media companies are currently investing in IoT solutions, especially around transmission, cloud, and range enhancement in order to help advertisers deliver better content and enhance customer experiences.
- In addition, media companies are placing the highest importance on the criteria of leading-edge technology, financial stability, and problem identification/consultation for selecting an ICT provider.
Table of Contents
Key implications for ICT vendors
ICT budget changes
ICT budget allocation by core technology area
Hardware budget breakdown
Software budget breakdown
Third party IT services expenditure
Cloud computing budget
ICT budget allocation by function
Outsourced IT functions
ICT investment priorities and vendor satisfaction
Internet of Things (IoT)
Business objectives influencing IT investment strategy
ICT provider selection
Key decision makers for purchasing technology
Sector specific trends
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