Thursday, March 15th, 2018 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Polyaire for the deployment of its software applications for optimising sales force activities. Complexica will provide Polyaire with advanced capabilities for optimising sales activities through its Customer Opportunity Profiler (COP) and proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” said Aemel Nordin, Managing Director of Polyaire. “We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation. We have been enjoying working with Complexica and particularly like their partnering approach to solving customer problems. We look forward to deploying Complexica within our business to help sales staff focus on what they do best – providing maximum value and service to our customers.”

Headquartered in South Australia with 27 distribution centres across Australia, Polyaire Pty Ltd is dedicated to providing comfort to Australians through the sale and distribution of air conditioning and heating units and components. For more information, please visit: 

Powered by Artificial Intelligence and external data augmentationComplexica's Customer Opportunity Profiler (COP) can analyse customers and prospects in real time – including their sales volumes, social media activity, complaints, service levels, and more. Through this continuous analysis, Complexica's  Customer Opportunity Profiler (COP) can direct sales reps to the best opportunities in each territory, and arm them with personalised messages and value-adding insights for each call.

“We are very pleased to add Polyaire as a customer, and look forward to driving a variety of business benefits in their operation through the deployment of our AI-powered applications for sales force automation and optimisation,” said Matthew Michalewicz, CEO of Complexica. “Our proprietary computational engine – Larry, the Digital Analyst® – will provide Polyaire with advanced capabilities for customer segmentation, profiling, and personalisation within an automated and recommendation-driven environment, thereby leading to improved sales & marketing effectiveness and better engagement with customers."

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Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for manufacturers, distributors, and retailers characterised by a large SKU range and long tail of customers.  We were founded upon the research of several world-renowned computer scientists, and have commercialised an award-winning Artificial Intelligence platform called Larry, the Digital Analyst® which powers our enterprise software applicationsFor more information about Complexica, please visit:

Matthew Michalewicz
P: 0422813898


Artificial Intelligence to Drive Sales Activity Recommendations and Customer Analysis




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