Tuesday, March 13th, 2018 - Complexica

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has expanded its relationship with DuluxGroup by signing a new contract with the organisation’s Group Digital Capability team. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the Adobe Campaign Platform to drive more personalised marketing campaigns.

“DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business,” said James Jones, Group Head of CRM at DuluxGroup. “Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity.”

DuluxGroup is a leading marketer and manufacturer of some of Australia’s most recognised and leading brands, across paints, coatings, sealants, adhesives, garden care and other home improvement product categories. With origins dating back to 1918, the company is committed to helping consumers to imagine and create better places and spaces in which to live and work. DuluxGroup generates annual revenues in excess of $1.7 billion and employs approximately 4,000 people across Australia, New Zealand, Papua New Guinea, South East Asia, China and the United Kingdom. For more information about DuluxGroup, please visit: www.duluxgroup.com.au

“DuluxGroup is a greatly-valued strategic customer of Complexica, and we look forward to expanding our relationship into the digital space,” said Mike Costa, Director of Customer Engagement at Complexica. “Our next-generation Customer Opportunity Profiler (COP)will provide DuluxGrup with the seamless ability to generate personalised campaigns using the advanced machine learning and knowledge discovery algorithms within Larry, the Digital Analyst®.”

Contact Profile


Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine  – Larry, the Digital Analyst®  – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit: www.Complexica.com

Matthew Michalewicz
M: 0422813898
W: www.Complexica.com


Iconic Australian Brand Strengthens Relationship with Artificial Intelligence Software Provider




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