HUNTINGTON BEACH, CA -- (Marketwired) -- Sep 18, 2015 -- Mitsubishi Motors North America, Inc. and Grupo Gallegos, one of AdAge's "Agencies to Watch 2015," announced today the launch of a new advertising campaign that will specifically target US Hispanic consumers, titled "Destino," which is Spanish for both destination and destiny. The campaign is a follow up to the brand's successful 2014 campaign, "Mi Mitsubishi," and features the tagline "Find Your Own Lane." "Destino" includes TV spots which will run on Galavision, Telemundo, and Univision, including the latter's much-anticipated "Sabado Gigante" finale. Digital work will run on Pandora and Vevo.
The TV spots feature vehicles in Mitsubishi's current lineup (Outlander Sport, Lancer, and Mirage) speeding past enlarged 3D map pins that are unique to the Hispanic campaign. The Mitsubishi driver has the power to decide his or her next destination; the driver doesn't have to settle for the expected or a destination chosen by someone else. The map pins are further utilized in the digital work, along with headlines that emphasize leaving past destinations behind.
"Destino" leaves viewers with the sense that you can change your destination, your destiny, and ultimately 'Find Your Own Lane,'" said Sebastián Garin, Executive Creative Director, Grupo Gallegos. "This campaign dives deep into the insight that US Hispanics have large social networks that try to influence their every decision. It is important for us to showcase Hispanic's individuality and their power to create their own destiny with everyday decisions, like purchasing a new car."
"The Hispanic market is important to Mitsubishi Motors and we want to recognize these consumers with campaigns that resonate with them," said Francine Harsini, senior director, marketing, MMNA. "Grupo Gallegos has a proven intimate knowledge of Hispanic culture and a track record of developing unique advertising campaigns that help us reach US Hispanics directly."
Media planning is handled by PHD Media.
About Grupo Gallegos:
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a full-service independent advertising and marketing agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JCPenney, Wonderful Pistachios, Valvoline, Mitsubishi and Foster Farms, to name a few. For more information, please visit us atwww.grupogallegos.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Agency: Grupo Gallegos
President/CEO: John Gallegos
Chief Creative Officer: Marty Orzio
Executive Creative Director: Sebastian Garin
Associate Creative Director / Art: Curro Chozas
Associate Creative Director / Copy: Saul Escobar
Director, Broadcast Production: Carlos Barciela
Group Account Director: Rachel Gilmour
Account Supervisor: Alexander Fitch
Chief Strategy & Engagement Officer: Andrew Delbridge
Senior Account Planner: Carlos Arias
fx Post Company: Reino Buenos Aires
Dirctor: Agustín Torre
Producer: Ariel Honigman
Editorial House: Luna post
Executive Producer: Pablo Piriz
Editor: Ricardo Turegano
Assistant editor: Marcus González
Producer: Colby Eaton
Colorist: Siggy Ferstl
Music: Adrian Sosa
Sound Design & Mix: Luna post
Sound Engineer: Daniel Willy
Media Contact: David Bray dbray Media email@example.com 973-276-9400
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