WiseGuyReports published new report, titled “Payments Landscape in Russia”
"Payments Landscape in Russia: Opportunities and Risks to 2021", report provides detailed analysis of market trends in the Russian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debit, cash, and payment cards during the review-period (2013-17e).
The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017-21f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.
The report brings together research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
The report provides top-level market analysis, information and insights into the Russian cards and payments industry, including –
- Current and forecast values for each market in the Russian cards and payments industry, including debit, and credit cards.
- Detailed insights into payment instruments including credit transfers, direct debit, cash, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the Russian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
Russian Standard Bank
- Alternative payments are gaining prominence in Russia with the launch of global payment solutions including Alipay, Android Pay, Apple Pay, and Samsung Pay. Alipay was launched in Russia in April 2017, enabling Chinese tourists visiting the country to make payments at partnered networks using Alipay. To expand the use of Alipay, in August 2017 Ant Financial Services partnered with VTB Group, allowing Chinese tourists to use Alipay at more than 120,000 VTB POS terminals across Russia. Meanwhile Google launched Android Pay in Russia in May 2017. The solution enables users to make in-app, in-store, and online payments by storing debit, credit, loyalty, and gift cards on the wallet.
- To disrupt the payment card market, which is currently dominated by international scheme providers Mastercard and Visa, the government launched the Mir national payment card in December 2015 under the National Payment Card System. A total of 30 million Mir payment cards were in circulation in Russia as of 2017. A new federal law mandates that all public sector employees and workers who receive welfare benefits from federal or state funds will migrate to Mir payment cards from July 1, 2018. In addition, to increase Mir acceptance in international markets the cards are now being issued as co-badged cards with American Express, JCB, and Mastercard. The rising number of Mir cards is anticipated to pose serious competition to Mastercard and Visa in the long run.
- To foster the use of electronic payments in the country, in September 2017 the central bank and Russia’s FinTech Association approved the development of a new platform, Fast Payments System, for instant retail money transfers. The platform will operate on a 24/7, 365 days a year model. Initially the service will be available for customer-to-customer and business-to-customer transactions such as e-commerce payments, taxes, and fines. Individuals can make payments using their mobile phone, an email address, or an account on social networks; the transactions will be instant and irrevocable. According to the FinTech Association the pilot will begin in early 2018, and a full commercial launch will be rolled out based on the success of the testing.
Key points to buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Russian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Russian cards and payments industry.
- Assess the competitive dynamics in the Russian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Russia.
- Gain insights into key regulations governing the Russian cards and payments industry.
Wise Guy Reports is part of the Wise Guy Research Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.
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