Thursday, August 20th, 2015

HONG KONG - The countdown is underway for "In Style - Hong Kong," a mega promotion to be held in Jakarta, Indonesia, from 14 to 20 September. With less than a month to go, event organiser the Hong Kong Trade Development Council (HKTDC) has arranged for top business professionals, leading brands and creative talent to inspire and inform Indonesian corporates and consumers alike.

"This mega-promotion is an expansion of our successful Lifestyle Expos held in Jakarta over the past three years, whereby Hong Kong's innovative and quality products have been showcased to Indonesian buyers," said Margaret Fong, Executive Director, HKTDC. "This time we will broaden the scope of our promotion to include Hong Kong's professional business services to show how Indonesian companies can use Hong Kong as a springboard to explore and expand to the Chinese mainland, other parts of Asia and beyond. We look forward to bringing the best of Hong Kong's services and products to Indonesia in September."

The "In Style - Hong Kong" offerings will also feature a citywide promotion that allows Indonesian consumers to sample Hong Kong's trendy lifestyle attractions.

The Hong Kong branded product expo will be exclusive for trade buyers, while the business symposium will feature networking, business matching and consultation services. An invitation-only Gala Dinner will be held for 500 members of the business community, while the citywide promotion will combine retail and gourmet specials at venues across Jakarta for everyone.

The promotion is expected to help deepen the already strong trade links between Hong Kong, consistently rated as the world's freest economy by the United States-based Heritage Foundation, and Indonesia, the world's fourth-most populous nation. In 2014, bilateral trade between Hong Kong and Indonesia reached US$5.16 billion.

Symposium to Provide International Insights

The Chief Executive of the Hong Kong Special Administrative Region (HKSAR), Mr C Y Leung, will be the Guest-of-Honour to officiate the Opening Ceremony of "In Style - Hong Kong" on 17 September. The day-long symposium, to be held at the Jakarta Convention Center, will feature such distinguished speakers as the Secretary for Justice of the HKSAR, Mr Rimsky Yuen, SC, YK Pang, Director, Jardine Matheson Holdings Ltd and Royce Yuen, Founder & CEO of New Brand New Ltd.

Industry leaders from Indonesia and Hong Kong will speak at the symposium's four thematic sessions:

Session 1 - RMB Internationalisation: An Emerging Currency for Payment, Investment and Financing. Indonesian companies will gain insights on using the renminbi (RMB) - one of the most used currencies in global trade and finance - for payment, investment and financing when conducting China business. Participants include moderator Kunardy Lie, Managing Director and Chief Country Officer, Indonesia, Deutsche Bank, and speakers Philippe Dirckx, Managing Director, Head of Markets and Initiatives, Asia Pacific, SWIFT, and Weber Lo, Citi Country Officer and CEO, Hong Kong and Macau, Citibank, NA.

Session 2 - Latest Trends in Digital Marketing. Indonesian businesses can gather the latest updates on digital marketing, including mobile apps, big data and matters relating to online campaign strategy. Speakers include Jason Chiu, CEO Cherrypicks, Willy Lai, Business Director, Fimmick, and Tomy Choi, Business Director, cccdi Ltd.

Session 3 - Legal and Dispute Resolution: Key for International Trade. Experts will share tips on how Indonesian enterprises can protect their intellectual property rights and settle cross-border business disputes. The Secretary for Justice of the HKSAR, Mr Rimsky Yuen, SC, will deliver opening remarks. Other speakers include Kenneth Choy, Member of the Standing Committee of External Affairs and member of the Practice Management Committee, The Law Society of Hong Kong, and Cheng-Yee Khong, Director and Counsel of the Secretariat, International Court of Arbitration of the International Chamber of Commerce - Asia Office.

Session 4 - Creativity in Business: Dialogue with Design Experts. Indonesian businesses will hear about new ways to reach Asian markets by partnering with Hong Kong creative services providers. Speakers include Peter Mack, Executive Director, Marketing, Landor Hong Kong; Tommy Li, Creative Director, Tommy Li Design Workshop Ltd; Antony Chan, Creative Director, Cream; and Elmer Ho, Chief Fashion Designer, Trinity International Brands Ltd.

Please see the complete list of symposium speakers and moderators at

Expo to Showcase Hong Kong Design & Innovation

The "In Style - Hong Kong" Expo is expected to attract about 10,000 trade buyers, importers, distributors, retailers, brand agents, franchisees, department stores and specialist vendors. It will be held at the Jakarta Convention Center from 17 to 19 September, presenting myriad opportunities for buyers to source the hottest styles and trends from Hong Kong.

More than 180 participating companies will feature Hong Kong lifestyle products in four themed zones as well as a display of award-winning pieces. The four themed zones are; fashion and fashion accessories (including Bossini, Cocomojo and Mastermind), jewellery and watches (including Chow Tai Fook, TSL Jewellery, Memorigin, Cosi Moda, Saga, Edwin and Charles Hubert), gifts and houseware (including Lexington, PO:Selected, Biba Toys, Kid Galaxy and Kinox), and consumer electronics (including Goodway, Gold Peak and SAS Lighting). Meanwhile, the Hong Kong Design Award Display Zone, titled "Fame - In Style" will showcase a range of award-winning products to highlight Hong Kong's creative and design capabilities, while buyers can place low-volume orders of five to 1,000 pieces at the Small Orders display.

To celebrate the close links between Hong Kong and Indonesia, a unique fusion of fashion has been created under the title of "Batik Crossover". This innovative event will feature six collections by renowned Hong Kong designers; Lulu Cheung, Walter Kong and Jessica Lau, Walter Ma, Aries Sin, Harrison Wong and Cecilia Yau. Their batik-inspired works will be unveiled at the Fashion Hong Kong catwalk show during the Gala Dinner on 17 September. The Batik fabric used is sponsored by Sritex, a leading textile and garment company in Indonesia.

Citywide Promotion Provides Taste of Hong Kong Lifestyle

Hong Kong fashion, food, lifestyle and tourist attractions will be featured at the Grand Indonesia Shopping Town mall from 14 to 20 September to showcase Hong Kong's unique, vibrant lifestyle trends to local consumers. The aforementioned "Batik Crossover" creations will also be on display at the same mall from 18 to 20 September.

As part of the countdown to "In Style - Hong Kong", a "Hong Kong Gourmet" campaign has launched a webpage featuring more than 10 Hong Kong-style restaurants in Jakarta on OpenRice Indonesia's portal. The "OpenSnap Photo Competition" ( is also being organised to encourage patrons to dine at participating restaurants.

Also from 1 September, Indonesian-operated bistro chain Hong Kong Cafe will offer a three-course gourmet menu created by Hong Kong celebrity chef Walter Kei for "In Style - Hong Kong". Dim sum specialist Tim Ho Wan will also offer complimentary desserts during the same period. From mid-September, traditional Hong Kong-style milk tea will be available at the Chatime Indonesia takeaway beverage chain. The tea will be brewed using blended tea leaves from Hong Kong beverage company Kampery.

A "Hong Kong Lifestyle Products" promotion is set to kick off on 1 September in Jakarta, with Hong Kong fashion brands such as G2000, Giordano and Staccato offering discounts and other buyer incentives.

For more information, please visit the following "In Style - Hong Kong" websites:

Main event:
Citywide Promotion: (coming soon)
Videos on Hong Kong services:
Videos on Chinese Outbound Investment:
Media pre-registration and interview requests:

Follow "In Style - Hong Kong" on Twitter and Facebook.
- Twitter:
- Facebook:


A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: Follow us on Google+, Twitter @hktdc, LinkedIn.



Communication and Public Affairs Department
Joe Kainz
Tel: +852 2584 4216
Email: [email protected]

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Vony Soesanto
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Joe Kainz

P: +852 2584 4216




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