Thursday, August 20th, 2015
AVG® Technologies N.V. (NYSE: AVG), the online security company™ for more than 200 million active users, has released information from its global Digital Diaries Study that shows a number of Aussie 8-13 year olds are photoshopping their images before sharing.


Of the 302 children responding to the nationwide survey, 41 percent feel there is pressure to look good online. While a relatively small number - 11 percent of those surveyed - are starting to edit photos of themselves before posting them, the concern is that any digital doctoring of ‘selfies’ in the pursuit of perfection can have damaging consequences for the self-image and confidence of young girls and boys.


At this stage, the main driver of the ‘enhancements’ (41 percent) is to make the pictures more fun, followed wanting to look good (26 percent). And, encouragingly, a third (35 percent) of those who don’t edit photos say they are comfortable with how they look.


Michael McKinnon, AVG’s Security Awareness Director, said: “The digital world holds a host of opportunities and excitement for our children but it is important for tweens to understand that what they see online or in the movies isn’t always real.

“Image honesty is being trammelled not only by Hollywood’s unrealistic beauty standards but being brought very close to home with an example from earlier this year of a school digitally altering student photos to remove piercings and blemishes.


“With kids experiencing such strong social pressure to always look perfect, we parents need to be very aware of the influences on our children. If kids don’t learn to accept pimples or braces when they’re very young, how will they ever be able to handle wrinkles and the other larger disappointing realities of life?” McKinnon asked.



About the Digital Diaries Study



AVG commissioned an online survey interviewing parents and their children between the ages of 8-13 to identify perceptions and realities of parental device use in the following markets: Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States. A total of 6,117 carried out the survey during June 2015. The market research company Research Now carried out the fieldwork using their proprietary panels.



About AVG Technologies (NYSE: AVG)

AVG is the online security company providing leading software and services to secure devices, data and people. AVG’s award-winning technology is delivered to over 200 million monthly active users worldwide. AVG’s Consumer portfolio includes internet security, performance optimization, and personal privacy and identity protection for mobile devices and desktops. The AVG Business portfolio - delivered by managed service providers, VARs and resellers - offers IT administration, control and reporting, integrated security, and mobile device management that simplify and protect businesses.

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For further information, please contact:

Michael McKinnon                       AVG Technologies              0419 303 660

Shuna Boyd                                BoydPR                            02 9418 8100

Contact Profile

AVG Technologies AU

About AVG Technologies N.V. (NYSE: AVG)
AVG is the leading provider of software services to secure devices, data and people. AVG’s award-winning consumer portfolio includes internet security, performance optimization, location services, data controls and insights, and privacy and identity protection, for mobile devices and desktops. The AVG Business portfolio, delivered through a global partner network, provides cloud security and remote monitoring and management (RMM) solutions that protect small and medium businesses around the world. For more information visit


Shuna Boyd
P: 02 9418 8100
M: 0419 415 301


AVG, Digital Diaries, selfies, photoshop




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