Tuesday, July 28th, 2015

Over the last two years, small business numbers in Indonesia have grown by 6 million (to 42.5m) but the number with loans has not kept up, increasing by only 600,000 (to 11.1m). 

This data comes from Roy Morgan Single Source (Indonesia), which interviews approximately 30,000 people p.a. across the country.

Business numbers up but proportion with loans down

In 2013 there were 36.5 million small businesses in Indonesia with 10.5 million (28.7%) having some type of loan. The number of businesses in 2015 has grown to 42.5 million but the proportion with a loan has dropped to 26.2% (11.1 million).

Number of Indonesian small businesses* with loans:


Source: Roy Morgan Research Single Source (Indonesia) April 2012 - March 2013 (n = 27,854); April 2014 - March 2015 (n = 28,134) *Small businesses or self-employed


Bank Rakyat Indonesia (BRI) dominates small business lending

Currently, BRI has the highest market share of loans to small businesses with 37.2%, well up on the 28.1% of two years ago. Being state owned, it is one of the banks that the government has decided to involve in its plan to boost business lending.

Market share of loans to Indonesian small businesses* — Top 10:


Source: Roy Morgan Research Single Source (Indonesia) April 2014 - March 2015 (n = 7,916) *Small businesses or self-employed

The second major lender, with 12.3% market share, is Koperasi, but their share has declined from 14.5% in 2013. After these two major lenders, the market is highly fragmented, with the only other significant players being FIF (Federal International Finance) with 7.4% and Adira Dinamika Multifinance (7.2%).

Debnath Guharoy, Regional Director Asia, Roy Morgan Research, says:

“Recent Indonesian government announcement about encouraging lending to small businesses recognises that they play a major role in driving economic growth. With over 42 million small businesses in Indonesia, of which only 11.1 million or 26.2% have a loan, there is a great deal of potential to increase lending.”

View this release in full on our website.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com


indonesia, banking, finance, business, BRI, Koperasi, FIF, Adira Dinamika, Bank Mandiri, WOM,




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