Tuesday, July 7th, 2015

TOKYO - JCB International Co., Ltd. ("JCBI"), the international operations subsidiary of JCB Co., Ltd., is pleased to announce the launch of the first JCB Eternity card, the highest-status JCB card designed for the affluent market in Taiwan, by a leading bank Hua Nan Bank.

Hua Nan bank was established in 1919 and has a network of branches and offices centered in the Taipei area. Hua Nan has had a JCB card issuing and merchant acquiring partnership since 2000 and became the first bank in the world to issue a JCB debit card in 2013. Hua Nan's new JCB Eternity card is designed for Taiwan's affluent segment, with the high-quality services meeting market's needs and lifestyle, including free airport limousine, discounts at 5-star hotel restaurants and cashback on card use.

JCB Eternity brand services

- Free airport limousine to and from international airports in Taiwan.
- One person free when two dine at 5-star hotel buffet dinner restaurants.
- Free upgrade with purchase of Taiwan Shinkansen reserved seat.
- One person free when two visit Radium Kagaya International hot springs in Japan.

JCBI has had a presence in Taiwan since its first merchant acquiring partnership with a local bank in 1981. JCB card issuing started in 1994, and now JCB cards have been issued by 28 partner banks with a wide range of card grades and functions. As the Taiwan card market has grown and diversified, JCBI and its partners have responded to meet new demand with J/Speedy, contactless payment service using NFC technology, and a line-up of unique JCB services and promotions, including special offers and campaigns with a Japan theme.

About JCB

JCB is a global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 29 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 19 countries and territories, with more than 89 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english

Note: JCB statistics are as of the end of March 2015.

JCB International Co., Ltd.
Ayako Tanaka
Corporate Planning
[email protected]

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JCB, Hua Nan Bank, Taiwan, JCB Eternity Card


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