Thursday, July 2nd, 2015

Asia Pacific - Further strengthening its position in the enterprise communications market, ALE has introduced a new strategic channel partner program that helps build revenue for partners with new models and helps enterprises harness the evolution of technology, while achieving tangible business outcomes.

ALE, which operates under the Alcatel-Lucent Enterprise brand, became an independent business in October 2014. In the months since, the business recognized an opportunity to rethink the traditional distribution model to align with market evolutions and create a new partner experience. The launch of the Value for Partners global program demonstrates a commitment to engagement, growth and focus to put partners at the center of opportunity.

The Value for Partners (V4P) program has three goals:

- To significantly cut the total cost of partnership using automation and simplification;
- To increase partner revenues using Alcatel-Lucent Enterprise solutions through new opportunities and boosting customer adoption;
- To co-invest in joint transformation through training, automation and go-to-market investments.

To reinforce this new focus, seven Alcatel-Lucent Enterprise Global Partners were presented Partner of the Year awards earlier this year within two distinct categories - Co-Creation of Value and Differentiation, and Personalized Connected Experience.


Jan Zuurbier, ALE vice president of Sales
"We have set a bold and aggressive goal for ourselves. Our ambition is to deliver the best partner experience in the market. By focusing on the proximity, the competencies and the efficiency of partners we can work to understand the customer needs, master the automation tools and deliver on the expected shared-outcomes. Collaboration with our partners is the heart of how we will be successful. Both our company and partners are already excited by this new program opportunity."


Our company is a leading provider of enterprise communications solutions and services, from the office to the cloud, marketed under the Alcatel-Lucent Enterprise brand. Building on our established heritage of innovation and entrepreneurial spirit, we operate globally with 2700+ employees in 100+ countries worldwide, with headquarters near Paris, France.

With communications, networking and cloud solutions for business of all sizes, our team of technology experts, service professionals, and 2900+ partners serves more than 830,000 customers worldwide, tailoring and adapting our solutions and services to local requirements. This provides tangible business outcomes through personalized connected experiences for customers and end users.

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Tracy Dupree
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T: +1 818 878 4408

Ogilvy PR Press Contact
Chua Wei Wei
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T: +65 9833 2654

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Tracy Dupree

P: +1 818 878 4408


Alcatel-Lucent Enterprise


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