Wednesday, May 12th, 2010
Today heralds a new era in personalised skin care with the launch of the SkinDNA™ Test – the world’s first comprehensive genetic skin profile test, developed here in Australia. According to Advanced Dermatology’s Dr Sarah Freilich, "SkinDNA™ is one of the most exciting, eyebrow-raising developments out there in the skin health and skincare arenas."

SkinDNA™ is an at-home DNA-based laboratory test which takes the power of the DNA’s unique blueprint to identify our skin’s genetic propensity to five key ageing pathways: Collagen breakdown; Photo ageing; Wrinkling; Oxidation; and the skin’s ability to tolerate Environmental pollutants.

Using a non-intrusive swabbing of the inner cheek, the SkinDNA™ sample is analysed with the proprietary DermXT™ micro-chip technology developed by a worldwide collaboration of scientists. The client’s sample data is used to create a personalised guide that allows them to advance beyond the ‘one-size-fits-all’ suggestions – using the right skincare products targeted to their own genetic blueprint. This custom tailored skincare program allows the client to achieve optimum skin protection and long term health.

The research collaboration, coordinated by scientists at Sydney’s Advanced Dermatology profiled the action of 6,347 genes. "The research has studied more genes with regard to skin ageing than all previous research efforts combined," says Robert Gulbahce, Director of Clinical Operations at Advanced Dermatology. The team found for example, that more than 1 in 3 people had a deficiency in a specific gene which regulates collagen production increasing the propensity to early onset wrinkling, and that 2 in 5 people where at an increased risk of sun damage by having a deficiency in the key genes which regulate sun protection.

"There are many implications of these findings," says Dr Sarah Freilich. "Through this kind of research, we can understand the skin’s molecular mechanisms, and can develop customisable skincare routines that downplay an individual’s genetic deficiencies. Ultimately this information – when used in conjunction with the SkinDNA™ unbiased product recommendations – can slow down what is many people’s biggest fear – premature skin aging!" explains Robert Gulbahce.

Consumers that care about the future of their skin can purchase the SkinDNA™ Test from

For all media enquiries please contact Stefan Mazy via return email [email protected]

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Wellbeing Investments Inc,

SkinDNA™ is a Wellbeing Genomics Inc, company founded by leading researchers and specialists in genetic analysis and skin therapies. The company is dedicated to the research and development of new therapies for skin improvement tailored to an individual’s genetic makeup.
Stefan Mazy
P: +61425199277


DNA, Skin, Anti ageing, DNA Test, SkinDNA, Genetic Test, Skincare, Genes



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