Friday, June 26th, 2015

WATERLOO, ONT. 06-26-2015 Athena Software ( continues to grow its business globally as a means of helping its clients in the nonprofit, health and social services fields achieve greater success in their communities.

The Waterloo, Ontario, Canada creators of the Penelope case management software application are pleased to announce their continued expansion into the U.S. with the addition of Sandra Vallance as Director of Global Services, managing global deployment and client services for Athena from San Francisco.

Athena’s continued growth is part of an ongoing strategy to strengthen the company’s global deployment capabilities and overall customer experience. This will provide Athena with the resources to better serve current and prospective clients around the world by helping them achieve improved outcomes by optimising their use of Penelope’s simple, smart and connected case management system.

This major change is also a response to the continued growth of Athena in global markets thanks to increasing demand for Penelope’s web-based case management software in the health and social services sector.

“Sandra Vallance brings a unique and impressive combination of industry knowledge, insightful business acumen, outstanding planning and management skills, and in-depth product expertise to Athena,” said Greg Stanley-Horn, director at Athena Software.

“We are experiencing an exciting growth trajectory globally, and these impressive additions to our team will help us to provide world-class enterprise level software and professional and support services. By continuing to invest in our product development, our SaaS infrastructure and our services delivery team, Athena is demonstrating a deep commitment to help our clients achieve even greater levels of success. Penelope is a key enabler for our clients to drive social impact and deliver better outcomes for their clients in a more effective manner. We see Sandra’s team as essential in helping organizations realize the maximum benefits of Penelope."

Athena’s relationship with Sandra began in 2008 when she helped select Penelope as the case management software solution for Relationships Australia South Australia (RASA), in her role as Director of I.T. and Marketing.

Sandra’s strong belief in the software led to the establishment of the Penelope Excellence Consulting Group, an arm of the Australian Institute for Social Relations (the registered training organization of RASA). As the director, Sandra helped to provide deployment, training and support services for Athena clients in Australia.

“From my first-hand experience with Penelope case management software and from my work with many other community sector organisations, I have been able to witness the strategic impact and benefits that Penelope can make to support their respective work and causes,” said Sandra. “It is a privilege to now have the opportunity to work with Athena Software around the world to share these strategic benefits further.”

Athena will continue to partner with the Australian Institute of Social Relations in a range of areas drawing on the skills of their experienced and knowledgeable professional services team.

Athena’s presence in Australia also continues to grow with the additions of Joanna Retnam as Head of Global Service Innovation, effective July 1, and Hamish Law as Regional Manager, Australia/Asia-Pacific, effective June 22.

Based in Melbourne, Joanna has extensive experience with the Penelope case management software application, both as a frontline user and in her role providing business analysis, project management, training and support for Athena clients across Australia since 2010 with the Penelope Excellence Consulting Group.

Hamish, meanwhile, brings over 20 years of I.T. consulting and project management experience to Athena, having consulted in a variety of industries in Australia, Europe and the U.S. throughout his career. He will play a major role in the scalable growth of Athena Software in the strategically important and growing Australian and New Zealand markets, along with future growth in the Asia-Pacific region.

These additions will help Athena further consolidate its secure, ongoing presence in Australia and New Zealand, where the company continues to expand its already extensive client base, while providing a stable source of support and professional services for the more than 80 agencies currently using Penelope case management software in the two countries.

With these and other exciting opportunities on the horizon for 2015, the growth of Athena Software shows no signs of slowing any time soon.

Athena Software ( is a case management software provider based in Waterloo, Ont., Canada. Since 2001, Athena has grown to partner with hundreds of organizations across the globe, with over 17,000 end users of its Penelope case management software solution.

Contact Profile

Athena Software

Creators of Penelope, a comprehensive, web-based case management software application for social services organisations.

Neil McDonald
P: 866-806-6014 ext. 307


case management software, client information system, Athena Software, Penelope case management software



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