Tuesday, June 23rd, 2015

MACAU, June 22, 2015 - (ACN Newswire) - PT HM Sampoerna Tbk. (Sampoerna), through its CSR programs umbrella "Sampoerna untuk Indonesia" (Sampoerna for Indonesia), has been awarded as the winner under the categories of Social Empowerment and Responsible Business Leader during the Asia Responsible Entrepreneurship Awards (AREA) 2015, a prestigious annual international Corporate Social Responsibility (CSR) awards program held by Enterprise Asia in Macau this year.

"This achievement represents not only a recognition but also an encouragement to continue and improve Sampoerna's CSR programs, and we are pleased to have won two prestigious AREA Awards," said Paul Janelle, President Director of PT HM Sampoerna Tbk. All of Sampoerna's contributions and CSR programs are delivered under the program umbrella of 'Sampoerna untuk Indonesia'. The initiatives are focused on four main pillars, namely Access to Education, Economic Opportunity, Empowering Women and Disaster Relief and Preparedness, which also serve as a platform for Sampoerna employees to give back to the communities.

"'Sampoerna untuk Indonesia' was created with one ultimate goal, which is to advance the people in Indonesia through our wide range of socially responsible activities in the areas where we operate - be it through economic improvement or community empowerment initiatives."

Furthermore, Sampoerna operates its Sampoerna Entrepreneurship Training Center (SETC) which since its inception in 2007 has trained more than 22,000 people and supported the creation of around 3,300 small and medium entrepreneurs around Indonesia. The company has also formed its own Sampoerna Rescue Team in 2002 to carry out humanitarian missions by responding to natural disasters throughout Indonesia.

"Sampoerna believes that a sustainable business should look beyond financial growth and performance, and should also be measured by how companies contribute to society at large. Winning the two AREA 2015 awards provide us with more encouragement to continue and improve what we have done for communities" added Paul. "More importantly, we hope that this achievement will also inspire other businesses to play their own role of promoting positive changes in their communities, something we are open to do through collaborations with all related stakeholders."

Known as the most prestigious awards for CSR in the region, the Asia Responsible Entrepreneurship Awards aim to honor companies for outstanding, innovative and world-class products, services, projects and programs in five categories for enterprises and one individual category. These programs demonstrate the enterprise's leadership, sincerity and on-going commitment in incorporating responsible and ethical values, legal compliance, concerns for health issues, respect for people and individuals, involvement in communities and protection of the environment into the way they run their enterprise.[1] AREA 2015 rigorously assess only a few selected winning organizations each year, including Sampoerna.

[1] William Ng's Foreword, President of Enterprise Asia, Asia Responsible Entrepreneurship Awards 2015 Program.

Asia Responsible Entrepreneurship Awards 2015 Program: http://enterpriseasia.org/AREA/

About PT HM Sampoerna Tbk.

PT HM Sampoerna Tbk. (Sampoerna) was founded in 1913 with the principal activities of manufacturing and selling cigarettes. Dji Sam Soe, A Mild, Sampoerna Kretek and U Mild, are the key brands of Sampoerna. Sampoerna is an affiliated company of Philip Morris International Inc. (PMI). For more information, see: www.sampoerna.com

About Sampoerna untuk Indonesia

Sampoerna untuk Indonesia (SUI) is the embodiment of Sampoerna's commitment to invest in sustainable initiatives in order to provide socially responsible investments for both its internal and external stakeholders. SUI initiatives aim to advance the nation and the people of Indonesia, as well as to provide inspiration and motivation to be the best for themselves and their country. SUI focuses on four main pillars, namely Access to Education, Economic Opportunity, Empowering Women, Disaster Relief and Preparedness, along with other corporate and social responsibility activities carried out by the company.

For more information, please contact:

Muhamad Heikal
Manager Corporate & External Communications
PT HM Sampoerna Tbk.
Tel: +62 21 515 12 34
Fax: +62 21 515 22 34
Email: [email protected]

Contact Profile

Muhamad Heikal

P: +62 21 515 12 34
W: www.sampoerna.com




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