Monday, May 10th, 2010
Imagination Sydney has announced several new business wins. As well as having picked up two significant new pieces of business for global brands BlackBerry and Clinique, it has conceived, designed and executed a successful and major product launch for one of its longstanding clients, Panasonic.

Heath Campanaro – Creative Director at the integrated brand agency – is delighted with the new business acquisitions, highlighting that the work was awarded after competitive pitches.

As Imagination unveiled the trade launch of Panasonic’s 3D TV, it was able to confirm respective briefs for the work required by Panasonic, BlackBerry and Clinique:

Panasonic - To launch the Panasonic Home AV and 3D TV offer to trade audiences, channel buyers, retail sales staff and trade media audiences. This is the second year Imagination have won this project, the biggest event undertaken by Panasonic annually.

BlackBerry – A fully integrated social media, digital, consumer promotion, print and experiential campaign to launch a new BlackBerry smartphone.

Clinique – An integrated social media, consumer promotional and experiential campaign in support of Cliniques 3-Step range.

Commenting on what has been a bumper April month for Imagination in Australia, Imagination Strategist, Chris Dobson said:

"These three accounts allow us to really flex our integrated communications approach. From social media strategy to interactive media executions, experiential events, consumer activation and website development, we’ll be driving effective audiences engagement for these global name brands.”



Imagination Sydney, brand communication agency, brand experience, account wins, Heath Campanaro, Chris Dobson



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