Thursday, May 28th, 2015


RANCHO SANTA FE, CA--(Marketwired - May 27, 2015) - ValueSelling Associates, creator of the ValueSelling Framework®, is proud to announce the addition of two new associates. Franklin Ansah-Antwi joins the team in Ghana and Jeff Heath is based in Australia.


"Our new partnerships in the APAC and Africa regions are further testament to the potential ValueSelling has to adapt to and meet the challenges businesses face around the globe," states Julie Thomas, President and CEO of ValueSelling Associates, "and we are fortunate these stellar sales professionals bring a wealth of experience to our team of world class sales professionals."


Franklin Ansah-Antwi has had immediate success in introducing the ValueSelling Framework in the African market. His passion for training salespeople with the intent to create actions based on insights discovered during the learning process provides the perfect background for partnering with ValueSelling Associates.


"Discovering ValueSelling was very timely for me because the imperative for building effecting selling organizations in very competitive and challenging times has grown very strong in my space," Franklin says. "For me, the ValueSelling approach provides a fine balance of simplicity and depth that has both an organizational and personal appeal."


Concurrent to his partnership with ValueSelling, Franklin is the Managing Partner of the StratAfrique hub in Ghana. Since 2006, he has driven business growth and established profitable relations with local and international consulting networks. He excels in the facilitation of organization development interventions and possesses a keen focus on developing programs which influence system-wide effectiveness.


Jeff Heath brings over 15 years of experience with the ValueSelling methodology acquired during a successful career at Gartner in roles as a high performing sales representative and trainer. As Director of Gartner APAC, he implemented a global roll-out of the ValueSelling Framework® in more than 20 countries across six continents. His extensive collaboration across sales, marketing and operations helped the APAC group go from last place to first place in Gartner's global stack rankings within 18 months.


Just before joining ValueSelling Associates, Jeff worked for CEB, the world's leading member-based advisory company. He held positions as Head of Australia Sales for their SHL Talent Measurement division, as well as Market Director for integrated Best Practice Research and Talent Measurement Large Enterprise sales team. His ability to help sales leaders and teams understand how to best utilize the ValueSelling Framework in their respective business cultures makes Jeff a natural fit.


"I've seen the power of the ValueSelling Framework®, as a salesperson using it in client interactions, and as a sales leader using it to coach salespeople," Jeff says. "By joining their incredible team, I'll be able to continue to help individuals and organizations achieve their goals, and continue to learn from my colleagues."


About ValueSelling Associates 
ValueSelling Associates is the creator of the ValueSelling Framework®, a sales methodology that works with your existing method or independently. Since 1991, it has helped thousands of sales professionals increase their sales productivity. It offers customized training to FORTUNE 1000, mid-sized and start-up companies. Its proprietary sales training tools and consulting services deliver measurable results. Learn more at

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ValueSelling Associates Expands Reach Africa Asia-Pacific



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