Mortgage brokers are keen to take their businesses into the digital age with more than 650 tuning in to the first series of Firstmac’s Broker+ program.
Firstmac Managing Director, Kim Cannon, said the first series was past the halfway point and the response had been excellent.
“We know a lot of brokers can see the marketing opportunities that are waiting for them in social media and online technology, but getting started can be the hard part,” Mr Cannon said.
“We created Broker+ to help brokers break into digital and the response shows us the appetite is there, among smart brokers, to get the online side of their business started or to build on what they’re already doing.”
Broker+ is Firstmac’s way of helping brokers to improve their business.
“We’ve started with a free series of six videos to take brokers through the process of identifying what are their best options for digital marketing, how to get started, and how to sustain a digital marketing campaign,” Mr Cannon said.
“Data analytics for digital marketing can look like gobbledygook until it’s explained, but then in small steps it all comes together to form a new way to reach customers and get information on how they are using media.
“Many people use social media personally but have never taken the step to use it as a business tool.”
The Broker+ digital advertising series, created in partnership with Comm One Digital, can be viewed here: https://www.firstmac.com.au/brokers/brokerplus. It will conclude with a live webinar to review the series on Thursday, 23 April.
“Broker+ is a value-add that Firstmac is happy to provide free of charge to help brokers build their businesses and reach out to customers where they are,” Mr Cannon said.
“We’ve also created the Broker+ LinkedIn group to help us get information from our brokers about what parts have delivered value and what they’d like to see in the second Broker+ series.”
Firstmac Limited is an independently-owned, Australian financial services provider with more than 35 years’ experience in home and investment loans. Firstmac has written in excess of 68,000 home loans in the past decade and manages approximately $6 billion in mortgages and $150 million in cash investments. Firstmac is a premier sponsor of the Brisbane Broncos.
Firstmac Limited is 100% Australian owned with over 30 years of experience in home and investment loans which makes us a great alternative to the major banks. Firstmac manages roughly $5 billion in mortgages and $150 million in cash investments through offices in Sydney, Melbourne, Brisbane, the Gold Coast and Singapore. Firstmac Limited has market-backed insurance products backed by international companies, such as Allianz Group and Ace Insurance Limited. International ratings agency Standard & Poor’s gives Firstmac its highest possible ranking (“strong”) for loan serviceability abilities.
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