Thursday, April 9th, 2015

Melbourne-based Social Media Marketing Agency intends on raising $100,000 dollars to help marginalised children reach their potential with their BIG Profiles initiative on LinkedIn.

Nathanial Bibby, Managing Director Bibby Consulting GroupManaging Director of Bibby Consulting Group, Nathanial Bibby, says “We have been looking for a way to help underprivileged children and after I contacted Big Brothers Big Sisters and met the CEO Sherilyn Hanson, I could see the potential to make a big difference. I sat down with the Bibby Consulting team last year and we discussed how we were going to fulfill our values, which included contributing to the younger generation who don’t have the same opportunities we are so fortunate to have.”

This charity project will help Bibby Consulting Group, who provides Australian businesses with the latest in LinkedIn marketing strategies, seek the generosity of their clients to donate $200 with every new LinkedIn Profile Optimisation, for which they will be able to display a badge on their banner for their generosity.

Sherilyn Hanson, CEO Big Brothers Big Sisters Australia“It’s not just the young people we support – the program has an impact on the whole community,” says Sherilyn Hanson, CEO of Big Brothers Big Sisters. “If we can keep kids at school,  off drugs  and  out  of  jail,  the  savings  for  the community  are  enormous. But we desperately need funding to match more vulnerable young people. The support of Bibby Consulting will help us match more children so they can have a brighter future.”

Bibby Consulting Group has stated that they will match every donation made along with a Profile Optimisation with a goal of raising $100,000 from 250 LinkedIn Profile Optimisation, within the next 12 months.

“When I shared my plans with other Entrepreneurs in the community, they were very enthusiastic and I could see the potential to make a much bigger impact by leveraging our networks on LinkedIn.” says Bibby. “I think it’s a noble way of our clients giving back to the community while spreading awareness of the program.”

Should the goal be achieved, the funds will allow disadvantaged children to be connected with mentors across the country. By connecting a disadvantaged child to a positive role model, Big Brothers Big Sisters will break the cycle of disadvantage.

The Profile Optimisation is a 22-step process, which to date has always seen Bibby Consulting clients end up in the top 5% of most viewed LinkedIn Profiles. Profiles start from as low as $490, to find out how you can get involved visit  


Big Brothers Big Sisters Australia




Big Brothers Big Sisters is Australia’s leading long term mentoring program for children aged seven to 17 years old, based on over 100 years of international experience and expertise. Through the support and guidance of their Big Brother or Sister, children can positively change the course of their lives by building resilience and a sense of self-worth.

This in turn can lead to long-term community benefits like an increase in school retention, school and community safety and greater employment opportunities. With the support of a mentor, Big Brothers Big Sisters aims to break the cycle of disadvantage and give Australian children and their community a brighter future. 

Bibby Consulting Group



Bibby Consulting Group is a Digital Agency that specializes in Lead Generation through Social Media and LinkedIn Training for Business Professionals. Managing Director Nathanial Bibby has helped over 3,500 businesses with their Lead Generation and is one of the industry most-sought after authorities globally on Social Selling and LinkedIn for Business. 


For an interview, please contact:    

Eliisa Sau, Office Manager
Bibby Consulting Group
(03) 8391 3050
[email protected]



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Bibby Consulting Group

Bibby Consulting Group provides Australian businesses with cutting-edge sales and marketing services to help fulfill their business objectives. 

Services include: 

✔ Online Marketing 
✔ Reputation Management 
✔ Lead Generation 
✔ Sales Coaching 
✔ LinkedIn Training 
✔ Professional Speaking 



Big Brothers Big Sisters, Bibby Consulting Group, LinkedIn Profile Optimisation, Social Media Marketing




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