Wednesday, April 8th, 2015

Asia Pacific - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations' assets, people and transactions, today announced a new brand and logo following the acquisition of the Enterprise business from Motorola Solutions in October 2014. This new brand vision comes nearly a year after the transaction was announced on April 15, 2014. As part of the acquisition celebrations, Zebra rang the Opening Bell at The Nasdaq Stock Market in Times Square in New York City earlier in the week.


- Zebra unveiled its new logo on its redesigned website ( and vision video ( to highlight the company's new combined solution offerings and commitment to providing actionable enterprise asset intelligence to stakeholders.

- Professionals from both organizations now comprise the nearly 7,000 Zebra employees worldwide. Zebra serves customers around the globe, with offices in more than 80 countries.

- Anders Gustafsson, CEO of Zebra Technologies, opened the US market at 9:30 a.m. EDT on April 6, 2015 alongside approximately 40 employees who played an integral role in bringing the two businesses together and establishing the new brand.


Ryan Goh, Vice President and General Manager, Zebra Technologies APAC
"We are excited to unveil the new Zebra in time for the first anniversary celebrations of the acquisition announcement. My colleagues have worked tirelessly to integrate our new company's joint capabilities in real-time asset visibility, Internet of Things solutions, rugged mobility products and cloud technologies to deliver true real-time enterprise asset intelligence to our customers and partners. We are optimistic about our continued growth and success as one Zebra, especially in Asia Pacific, a key region for Zebra."


Media Alert: Nasdaq Media Alert
Facebook: Zebra Technologies
Twitter: @ZebraTechnology

About Zebra Technologies

Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit

Media Contact:
Abigail Ng
Ogilvy Public Relations Singapore
+65 6213 7708
[email protected]

Contact Profile

Abigail Ng

P: +65 6213 7708


Zebra Technologies


More Formats

View QR Code