Friday, April 30th, 2010
AUCKLAND, NEW ZEALAND--(Marketwire) - The Warehouse, one of New Zealand's largest department stores, is implementing Retail Enterprise Suite(tm) from global information technology solutions and services company, Episys, to fully manage and drive its in-store communications.

The solution, which will be implemented in conjunction with Episys partner SPOS, will enable The Warehouse to increase sales, deliver significant efficiencies around the signage process, both at support office and in the stores and improve its compliance with trading standards regulations. Episys conducted a Retail efficiency survey, evaluating The Warehouse's signage process from the support office and store perspective, on which Episys' recommendations were based.

Ian Morrice, CEO, The Warehouse, said, "'It is very important to us that our customers understand the offers we are presenting, as we know that customers confused by what's on offer, are less likely to buy. Our own research showed that we needed to make improvements in this area, in terms of operational efficiency and the clarity of our message. In retailing there must be a bond of trust between what is shown on the shelf edge and what the customer pays at the till. Retail Enterprise Suite will help us build this bond as well as providing richer information to help our customers make informed decisions."

Owen McCall, CIO, The Warehouse added, "When we looked at our options to deliver our vision for improving customer communications, we looked at the market and also at developing a solution in-house. It was clear from our investigations and from talking to other retailers around the world that Episys is a world leader in this area and had the product and experience to help us with this vitally important project. Their team demonstrated an excellent understanding of our technical architecture to ensure that existing data can be utilised to ensure that the whole process is more efficient and requires no re-keying of data".

Contact Profile

The Warehouse

The Warehouse has 86 stores throughout New Zealand and is one of New Zealand's largest retailers, selling a wide range of products from clothing, entertainment, technology and music to sporting, gardening and grocery.
Laura Grocott
P: +44 (0) 1435 873080


the warehouse, instore communications, episys, new zealand



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